Ska Brewing Company adds Verde Brand Communications to its Cast of Characters

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Ska announces local public relations firm as agency of record 

Durango, Colo. (Feb. 17, 2016)— Ska Brewing Company enlists Verde Brand Communications to join its legion on the quest to save craft beer forever and stop the global domination of Rotgutzen. It is now Verde’s duty to tell of the tales of Ska and its evolving craft beer collection.

Verde’s accepted the challenge to spread the good message and great beers of Ska Brewing far and wide, obliterating the propaganda pushed by the corporate beer conspiracy. By taking the helm of Ska’s public relations, Verde pledges to make it easier for all beer aficionados to have the access they deserve to the hand-crafted brews from Ska. Verde will turn up the volume on globally-significant seasonal beer launches, news from the Ska Mothership (World Headquarters) and bring more visibility to more beer fans seeking an in-person Ska experience at the brewery’s events.

Both Ska and Verde are products of the small mountain town of Durango, Colo. The culture of the Durango is a key differentiator for Ska, and it’s also hard-wired into Verde’s DNA. Verde and Ska will stage in-person planning sessions at Ska’s wind-powered, music-inspired brewery.

“A year of epic proportions is in the works at Ska, and we want to have more hands on deck to help spread the good word,” said Kristen Muraro, marketing director at Ska. “Verde’s professional and cultural authenticity in the outdoor lifestyle and craft beer realm will have great synergy with Ska.”

“I can honestly say, I’ve been waiting for the opportunity to partner with Ska for two decades,” said Kristin Carpenter-Ogden, founder of Verde. “Sharing an iconic craft beer like Ska after a great day out on the trails, in the mountains or on the water is one of the finest things about life, and the entire Verde workforce takes the responsibility of sharing the Ska story far and wide very, very seriously.”

Please contact Lauren Fallert, lfallert@verdepr.com, with questions or specific requests. 

About Ska Brewing

Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces over a dozen award-winning beers. Pioneers in the canned craft beer movement Ska Brewing is known for an array of styles in 12-ounce cans including Modus Hoperandi, Mexican Logger, Euphoria and Pinstripe. For information (a lot of it), music, and a good time, visit www.skabrewing.com. Plug in to the latest updates, beer releases and shenanigans at facebook.com/skabrew and twitter.com/skabrewing.

About Verde Brand Communications:

With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit: www.verdepr.com.

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