Nick Brosnan
Thermacell® to Sponsor a Mosquito Seminar at Outdoor Retailer on August 3, 2016
Contacts: Nick Brosnan - nick.brosnan@backbonemedia Pauline O'Keeffe - [email protected] BEDFORD, Mass. (July 26, 2016) -- Thermacell Repellents, Inc., a leading manufacturer of area mosquito repellent products, will sponsor a mosquito seminar at Outdoor Retailer on ...read more
Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market
NEWS Contact: For Immediate Release Nick Brosnan, Backbone Media [email protected] 970-963-4873, ext. 206 Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market Leading Odor Control Technology provider ensures freshness for ...read more
EPA Approves Public Health Claim: Thermacell® Repels Mosquitoes that May Carry Zika Virus
BEDFORD, Mass. (July 26, 2016) -- Thermacell Repellents, Inc., a leading manufacturer of area mosquito repellent products, has received approval from the Environmental Protection Agency (EPA) recognizing Thermacell products as an effective repellent for mosquitoes that carry the ...read more
Maven Introduces Elite, Customizable Spotting Scope
LANDER, Wyoming (April 27, 2016) — Maven Outdoor Equipment Company, the Wyoming-based customizable gear brand, is pleased to announce the latest addition to its optics lineup, the S.1 spotting scope. The brand’s first scope, will be available in both straight (S.1S) and angled ...read more
New Kestrel® Ballistics Weather Meters Provide Fast, Accurate Aiming Information
Kestrel Sportsman and Elite Ballistics Weather Meters maximize long-range shooting confidence and success BOOTHWYN, Penn. (January 19, 2016) — Kestrel, a division of Philadelphia-based Nielsen-Kellerman, announces the release of its newest ballistics weather meters: the Sportsman ...read more
Thermacell Strengthens Team With Addition of Marketing Manager for Hunting
BEDFORD, Mass. (November 17, 2015) — Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, has strengthened its marketing team with the hire of hook-and-bullet industry veteran Adam Goess. Goess is now Marketing Manager for Thermacell’s Hunting ...read more
Nielsen-Kellerman Launches K5 Kestrel Weather Meters
November 11, 2015 (Boothwyn, Pa.)Nielsen-Kellerman (NK), the leader in rugged environmental and sports performance instruments, launches its line of Kestrel 5 Series meters. The Kestrel 5 Series meters communicate wirelessly with mobile devices via Bluetooth for immediate and ...read more
When You Head Out This Weekend Remember to Protect Yourself, West Nile Virus is at its Peak
BEDFORD, Mass. (September 25, 2015) — No one really wants to douse themselves in DEET to enjoy the outdoors, but even as summer winds down, the fear of insect-borne illnesses is real. West Nile Virus, the virus most commonly transmitted to humans by mosquitoes, has been ...read more
Introducing Thermacell Repellents Max Life 12-hr Mat for Spring 2016
Bedford, Mass. (Summer 2015) – Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, is introducing the Max Life repellent mat that provides 12 hours of protection from mosquitoes, black flies and no-see-ums. Now you can have Thermacell ...read more
Mountain Apparel Brand Stio Brings a taste of Jackson Hole to Chicago
JACKSON, Wyo. (June 8, 2015) – Stio®, the Jackson, Wyoming-based mountain apparel brand, has announced the opening of its second Stio Mountain Studio™ in Chicago’s flourishing Bucktown neighborhood. The opening date is slated for June 6th with the Grand Opening events planned for ...read more
Stio Partners With ALLIED Feather & Down on Responsible Down Production
JACKSON, Wyo. (May 20, 2015) – Responsible down sourcing is a vitally important issue facing the outdoor industry and Stio, the Jackson Hole-based mountain apparel brand, will source 100 percent of its Fall 2015 down collection through ALLIED Feather & Down, meeting the textile ...read more
Stio Outfits Mountain Town Life with Spring 2015 Apparel
JACKSON, Wyo. (March 17, 2015) — Springtime in the Tetons brings longer days filled with high-elevation adventures and Snake River floats. With its Spring 2015 apparel collection, Jackson-based Stio introduces its deepest line to date, with a shared focus on alpine performance ...read more
List of Polygiene Partners Continues to Grow
Leading anti-microbial provider ensures freshness for more top outdoor brands in 2015. For Spring 2015, Polygiene®, the world leader in odor control and freshness technologies, is pleased to announce new partnerships with leading brands in the outdoor industry including ...read more
Stio Grows with Product Development and Marketing Hires
Jackson, Wyoming (February 11, 2015) – Stio, the Jackson Hole based mountain apparel brand, has announced new hires and promotions to support its 2015 expansion plans. Jessie Leukuma and Mary Kathryn Taylor join Stio’s product team while Hillary Murphy takes over as the brand’s ...read more
Stio Partners With Sun Valley Heli Ski
(January 7, 2015) Jackson, Wyo – Mountain apparel brand Stio® has announced its partnership with Sun Valley Heli Ski for the 2014-15 winter season. The growing Jackson Hole-based company is outfitting the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use ...read more
ICEdot Launches Emergency Trigger
Notification system sends a text message to emergency contacts and easily mounts to a helmet chin strap or wristband. Tulsa, Oklahoma (September _ 2014) Last year ICEdot introduced its Crash Sensor, an innovative, emergency identification and notification system that mounts to a ...read more
Boy Scouts of America® teams up with Polygiene
MALMÖ, Sweden, July 30, 2014 – Today, the Boy Scouts of America® (BSA) announced it will begin offering merchandise featuring the leading odor-free technology, Polygiene AB. The first item to feature the product is the official BSA Cub Scouts® Hooded Fleece Youth Sweatshirt, ...read more
Stio® Closes $5.9M Funding Round to Support Growth Trajectory
Jackson, Wyoming (August 5, 2014) – Stio®, the Jackson, Wyoming-based mountain apparel brand, is pleased to announce the closing of a $5.9 million round of funding to support its growth trajectory and future plans for expansion. Sandbridge Capital, LLC led the funding round, ...read more
Eddie Bauer Releases Groundbreaking New iPhone App
(Bellevue, Wash.) – July 29, 2014 – Today, Eddie Bauer announced the release of its free revolutionary iPhone app, Eddie Bauer Adventure Guide, bringing more than 10,000 unique U.S. locations across nine different activities right to the fingertips of outdoor enthusiasts. ...read more
Eddie Bauer to Launch Exclusive Footwear Collection
After 94 years of inspiring and enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting expertise to now include footwear. Set to debut in fall 2014, the new Eddie Bauer footwear collection utilizes cutting-edge technology and advancements ...read more
Eddie Bauer Launches Fishing Apparel and Gear
(Seattle, Wash.) – March 26, 2014 – Eddie Bauer is pleased to announce the launch of its new Sport Shop fishing outerwear, apparel and gear collection, just in time for the spring 2014 season. The new line adds to the award-winning Sport Shop series from Eddie Bauer that includes ...read more
ICEdot Expands Features and Android Compatibility for 2014
Tulsa, Oklahoma (January 23, 2014) ICEdot, maker of the emergency ID and notification system, including the ICEdot Crash Sensor, today announced several updates and additions to be released in the coming week to extend the system’s capabilities and compatibility. Included is the ...read more
Stio® Introduces Fall/Holiday 2013 Collection
Jackson, Wyo – Stio®, the Jackson Hole, Wyoming based lifestyle apparel brand, is pleased to introduce its new Fall/Winter 2013 apparel and accessories collection. After its successful launch last year, Stio’s sophomore collection continues the brand’s focus on a refined blend of ...read more
Eddie Bauer Expands Snowsports Athlete Roster
Seattle, Wash. (October 22, 2013) Eddie Bauer is expanding its First Ascent Guide and Athlete team with the addition of pro skier Andy Mahre. With deep roots in Washington, Mahre brings a unique creative angle to the world of pro skiing and is a true veteran in the field having ...read more
Stio™and Backbone – Getting the Band Back Together
September 25, 2013 - Jackson, WY – Stio™, the Jackson Hole, Wyoming based lifestyle apparel brand, has retained Backbone Media to lead its public relations efforts in North America. Stio™ founder Stephen Sullivan is no stranger to Backbone’s capacity for media exposure. In 1997 ...read more
Ed Viesturs to Appear at Eddie Bauer’s Michigan Avenue Store
Bellevue, Wash. – April 30, 2013 – Eddie Bauer LLC is pleased to host the special event, A Night with Ed Viesturs, this Wednesday, May 1 at the Michigan Avenue Eddie Bauer store in Chicago. The event will run from 5 p.m. to 7p.m. and is free and open to the public. The first ...read more
POC Brings Home Prestigious Awards at SIA and ISPO Tradeshows
Aspen, Colorado – February 22, 2013 – POC, a leading supplier of helmets, goggles and alpine accessories, was awarded three prestigious awards at the recent Snowsports Industries America tradeshow (SIA) in Denver and the ISPO Munich tradeshow. At SIA, the U.S. Ski and Snowboard ...read more
SNOCRU partners with Protect Our Winters (POW)
December 4, 2012 - SNOCRU, the only free mobile app that allows skiers and snowboarders to see and connect with each other in real time, is pleased to announce a partnership with Protect Our Winters. Download the free SNOCRU app and SNOCRU will donate $1 to Protect Our Winters ...read more
REVO Sunglasses Supports the Estes Park, CO First Descents Climbing Ca
September 11th, 2012 - Foothill Ranch, CA - In March, Performance eyewear manufacturer, REVO, announced a new partnership with First Descents (FD), a non-profit organization providing outdoor adventure therapy for young adults with cancer. REVO contributions made it possible for ...read more
REVO Signs on as National Sponsor of the REEL Rock Film Tour
Foothill Ranch, Cali- Performance eyewear brand, REVO, announced today that it will serve as a National Sponsor as well as the Official Eyewear Sponsor for the 2012 REEL ROCK Film Tour which begins this fall in select cities worldwide.The REEL ROCK Film Tour brings the most ...read more
SNOCRU Announces New Upgrades for the Outdoor User
SNOCRU, the only free mobile app that allows skiers, snowboarders, cyclists, bikers, runners, hikers and other outdoor enthusiasts to see and connect with each other in real time, is pleased to announce a suite of updates and upgrades. The improvements make SNOCRU the ideal app ...read more
2nd Annual Atlantic Paddle Battle Race Series slated for Salisbury Be
(Salisbury Beach, MA) — The 2nd annual Atlantic Paddle Battle Race Series on Salisbury Beach kicks into high gear on Saturday, June 30, with a double-header paddle board competition. Hosted by the nonprofit Atlantic Paddle Boarding Association (APBA), and presented by REVO ...read more
Oceana Launches 4th Annual Ocean Heroes Contest
Washington, DC - 5.29.2012, Oceana announced the start of its fourth annual Ocean Heroes Contest, a summertime competition to identify and celebrate everyday people who go above and beyond to protect the oceans. This year's contest kicks off the week of World Oceans Day with ...read more
REVO Sunglasses Launches New Glass Lens Offerings for Spring 2012
Performance eyewear brand, REVO, announces the release of its new sunglass styles for Spring 2012, with three of the four styles featuring our REVO Crystal™ glass lenses. With a rich heritage in glass lenses, and on the heels of the well received 2011 Water lens debut, REVO has ...read more
REVO Sunglasses Partners with SUP Athlete Gillian Gibree
Performance eyewear brand, REVO, is pleased to announce its partnership with SUP athlete Gillian Gibree. Gibree has consistently been a top five finisher at both the Battle of the Paddle Hawaii and California, the two pre-eminent races of the year for SUP, as well as a member of ...read more
REVO Announces New Distribution
Performance eyewear brand, REVO, announced today that it will begin offering a selection of popular sunglass styles through The North Faceâ„¢ Flagship store locations. The eyewear is currently available now in the New York City, Chicago and San Francisco locations.Established in ...read more
REVO Partners with ARTICULATE A:3ºS/52ºW Expedition
Date – Foothill Ranch, Cali – Performance eyewear brand, REVO, today announced its partnership with MYOO™ and David de Rothschild's upcoming expedition to Brazil to raise awareness for the potential environmental degradation that will result from the Belo Monte dam ...read more
REVO Ambassador Sebastian Copeland Gears Up for Antarctic Crossing
Date – Foothill Ranch, Cali. – REVO brand ambassador, polar explorer and global warming expert, Sebastian Copeland, will embark next week on an un-assisted 4200 kilometer transcontinental crossing of Antarctica on skis and kites. Fellow polar explorer, Eric McNair-Landry will ...read more
Revo Introduces New Fall Active Sunglasses BEARING and HEADING
08.01.2011– Performance eyewear brand, Revo, today announced the introduction of two new active lifestyle sunglasses, BEARING and HEADING. Both styles feature a new spring hinge technology, enhancing fit and performance. Additionally, Revo will be releasing two current best ...read more
Revo Sunglasses Partners with Tahoe Stand Up Paddleboards (SUP)
07.18.2011– Foothill Ranch, Calif. - Performance eyewear brand, Revo, today announced a partnership with Lake Tahoe-based, Tahoe Stand Up Paddleboards, one of the top SUP manufacturers in the industry.The two brands have aligned for the Tahoe EXPLORE Project, a new short-film ...read more
Revo Partners with the Ocean Advocacy Group Oceana
Foothill Ranch, Cali. - Performance eyewear brand, Revo, has partnered with the world's largest international group dedicated to ocean conservation, Oceana, to support the organization's 2011 expeditions. Revo polarized performance eyewear became integrated into Oceana's ...read more
Revo Announces Launch of Alexandra Cousteau Signature Sunglass Collect
04.01.2011– Foothill Ranch, Cali.- Performance eyewear brand, Revo, today announced it will offer a limited edition Alexandra Cousteau Signature Sunglass Collection, available exclusively on Amazon.com. 

The collection will be made up of five style and frame ...read more
Revo Launches Revolutionary New Water Lens Technology and Spring Colle
.. – Foothill Ranch, Cali.- Performance eyewear brand, Revo, today announced the launch of its new Water lens, featuring industry unique premium high contrast polarized lens technology optimized for the color profiles of open water. Paired with this introduction is the launch ...read more
REVO Appoints Backbone Media as Agency of Record
Foothill Ranch, Cali. - Performance eyewear brand, Revo, has partnered with Backbone Media to assist with its public relations efforts. Backbone will support Revo's media communications, facilitate product placement and will also integrate with the brand's content and social ...read more