Eddie Bauer Releases Groundbreaking New iPhone App - SNEWS

Eddie Bauer Releases Groundbreaking New iPhone App

Author:
Updated:
Original:

(Bellevue, Wash.) – July 29, 2014 – Today, Eddie Bauer announced the release of its free revolutionary iPhone app, Eddie Bauer Adventure Guide, bringing more than 10,000 unique U.S. locations across nine different activities right to the fingertips of outdoor enthusiasts.

“Inspiring and enabling people to get outside and live their adventure is what we do as a brand,” says Mike Egeck, Chief Executive Officer of Eddie Bauer. “Our new iPhone app makes it easy to do just that.”

The app was designed to serve as the ultimate resource for planning outdoor adventures. By utilizing the intuitive Guide Me interface, users will instantly receive tailored results after selecting unique criteria including the outdoor activity, location, personal skill, child and pet friendliness, and ADA accessibility.

Each result features a star rating provided by outdoor experts, and contains a detailed description of the location and relevant information to maximize your experience:

  • Current temperature and weather (powered by Wunderground)
  • Distance to the adventure, easily accessible driving directions, and a step-by-step path to the activity starting point
  • Duration of the trip and hours of daylight available to plan accordingly
  • Trail type (loop, out-and-back, etc.), seasonality, and total elevation of the activity, when applicable
  • Recommended Eddie Bauer outerwear, apparel and gear for any adventure

At launch, the app features destinations to enjoy hiking, backpacking, trail running, mountain biking, stand-up paddling, kayaking/canoeing, snowshoeing, cross-country skiing and alpine skiing. New locations, activities and functionality will be added in future releases.

The Eddie Bauer Adventure Guide is available for iPhone only. For more information, please visit www.eddiebauer.com/adventureapp

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is a nationally recognized brand that stands for high quality, innovation, style, and customer service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.

 EB Landing Page

EB Landing Page

 EB Adventures Page

EB Adventures Page

 EB Mobile App Filter Page

EB Mobile App Filter Page

 EB Mobile App Details Page

EB Mobile App Details Page

Related

Yonder_ Full Feed

Discover and Share Your Best Outdoor Experiences with the Free Yonder iPhone App

Woodstock, VT (July 18, 2013) –Many of us experience our happiest moments in the great outdoors, and sharing these experiences with others who have the same passions can be as rewarding as the adventures themselves. But rarely have mobile phones been considered a practical tool ...read more

Print

Outdoor Research Fall 2014 line offers several groundbreaking technology innovations

SEATTLE, Wash. – At Outdoor Research, groundbreaking innovation means consistently offering new technologies that stand above the fray by performing at a higher level. Abiding by the brand maxim of making gear that’s better, not simply new or different, Outdoor Research in its ...read more

Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market

NEWS Contact: For Immediate Release Nick Brosnan, Backbone Media  nick.brosnan@backbonemedia.net 970-963-4873, ext. 206 Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market Leading Odor Control Technology provider ensures freshness for ...read more

RootsRated Launches Outdoor Adventure App: Mobile Access to the Best of the Outdoors

Chattanooga, Tenn. (June 19, 2014) – RootsRated, the online resource for “where to go outdoors,” has introduced its new RootsRated mobile app for iPhone. Flooded with helpful reviews and inspiring photography, the RootsRated app sources local grassroots knowledge to offer the ...read more

Eddie Bauer Launches Fishing Apparel and Gear

(Seattle, Wash.) – March 26, 2014 – Eddie Bauer is pleased to announce the launch of its new Sport Shop fishing outerwear, apparel and gear collection, just in time for the spring 2014 season. The new line adds to the award-winning Sport Shop series from Eddie Bauer that includes ...read more

RootsRated Mobile App Spurs Exponential Growth

RootsRated Mobile App Spurs Exponential Growth Higher web traffic and downloads indicate successful business model Chattanooga, Tenn. (July 30, 2014) – RootsRated, the online resource for “where to go outdoors,” celebrates the growth of the website and the Rootsrated iOS mobile ...read more

0ddb836ed593c5fc681723a14882f8c6_original

Lensbaby Launches Kickstarter Campaign to Offer a Limited Number of Groundbreaking Circular 180+ Lenses for Use with GoPro® Hero* Cameras

Portland, OR (May 24, 2016) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter. Crowdfunding for this project will begin May 24, ...read more

cabaco

Eddie Bauer Appoints Industry Veteran as New Creative Director

Eddie Bauer Appoints Industry Veteran as New Creative Director BELLEVUE, Wash. – May 1, 2015 - Eddie Bauer today announced the appointment of José Cabaço as Vice President and Brand Creative Director of the premium outdoor retailer. Mr Cabaço is a renowned creative director and ...read more

Thermacell® to Sponsor a Mosquito Seminar at Outdoor Retailer on August 3, 2016

Contacts:  Nick Brosnan - nick.brosnan@backbonemedia Pauline O'Keeffe - pauline@thermacell.net BEDFORD, Mass. (July 26, 2016) -- Thermacell Repellents, Inc., a leading manufacturer of area mosquito repellent products, will sponsor a mosquito seminar at Outdoor Retailer on ...read more