Revo Sunglasses Partners with Tahoe Stand Up Paddleboards (SUP)

Performance eyewear brand, Revo, today announced a partnership with Lake Tahoe-based, Tahoe Stand Up Paddleboards, one of the top SUP manufacturers in the industry.

07.18.2011– Foothill Ranch, Calif. - Performance eyewear brand, Revo, today announced a partnership with Lake Tahoe-based, Tahoe Stand Up Paddleboards, one of the top SUP manufacturers in the industry.

The two brands have aligned for the Tahoe EXPLORE Project, a new short-film series inspiring stand up paddleboarders to use the sport as a way to explore global destinations as well as their own backyards. Revo will serve as the official eyewear sponsor of the Project.

“We were drawn to Tahoe SUP given their focus on touring, expeditions and the environment,” said Julie Schaffner, Revo Brand Director. “Enjoying and protecting the world around us through adventure, travel and environmental consciousness are all themes that run deeply through Revo's DNA. Both Revo and Tahoe SUP believe that it is important to get out and explore your surroundings and take the time to truly appreciate them.”

Revo's 100% polarized eyewear collection is designed for an active lifestyle, from a styling, fit and performance perspective. These attributes, paired with the brand's new Water lens, specifically tuned for use in water environments, make it the perfect compliment to SUP activity. The Revo Water lens eliminates glare while adjusting for the excess blues and greens that are reflected in and around water, allowing the wearer to see more naturally balanced colors in water environments.

This partnership with Tahoe SUP marks Revo's dedicated entry into the stand up paddle community. The company's new Water lens positions Revo to legitimately offer a relevant, performance focused lens that will enhance every paddler's experience out on the water.

Revo and Tahoe SUP will kick off their partnership with the film premier of the Catalina Island EXPLORE episode during the Outdoor Retailer Summer Market Tradeshow in August 2011 in Salt Lake City, Utah. The premier will take place at Pierpont Place Friday, August 5th at 7pm.

About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available.Conscious of the world's social and ecological challenges, Revo strives to act responsibly. Revo's Eco Collection features eyewear made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear.

About Tahoe SUP
Lake Tahoe. A place of balance where crystal clear water is cradled inside the peaks of the Sierra Nevadas. The perfect birthplace for a company centered on balance in life and on the water. Tahoe SUP is leading the revolution of Standup Paddle touring on lakes, rivers and oceans and has acquired a large global dealer base. The quality and innovation of its boards and products is connecting people with the world around them and opening the doors of adventure. Each Tahoe SUP model features displacement hull technology, developed from research with the Tahoe SUP Race and Explore Project Team. The stability of the boards combined with the displacement hull and added volume for carrying cargo, provides the opportunity to explore and go on tour. Tahoe SUP supports a healthy and clean environment and is committed to providing the best customer experience on and off the water. To see the complete line of Tahoe products including composite boards, paddles, rash guards and accessories, go to


REVO Sunglasses Partners with SUP Athlete Gillian Gibree

Performance eyewear brand, REVO, is pleased to announce its partnership with SUP athlete Gillian Gibree. Gibree has consistently been a top five finisher at both the Battle of the Paddle Hawaii and California, the two pre-eminent races of the year for SUP, as well as a member of more

REVO Sunglasses Supports the Estes Park, CO First Descents Climbing Ca

September 11th, 2012 - Foothill Ranch, CA - In March, Performance eyewear manufacturer, REVO, announced a new partnership with First Descents (FD), a non-profit organization providing outdoor adventure therapy for young adults with cancer. REVO contributions made it possible for more

REVO Sunglasses Partners with Corey Rich Photography

Performance eyewear brand, REVO, is pleased to announce a partnership with Corey Rich Productions. The collaboration between REVO and Corey was natural – Corey is an avid climber, often working in high altitude, high UV exposure environments. REVO's polarized eyewear is the more

REVO Announces New Distribution

Performance eyewear brand, REVO, announced today that it will begin offering a selection of popular sunglass styles through The North Faceâ„¢ Flagship store locations. The eyewear is currently available now in the New York City, Chicago and San Francisco locations.Established in more

REVO Sunglasses Launches New Glass Lens Offerings for Spring 2012

Performance eyewear brand, REVO, announces the release of its new sunglass styles for Spring 2012, with three of the four styles featuring our REVO Crystal™ glass lenses. With a rich heritage in glass lenses, and on the heels of the well received 2011 Water lens debut, REVO has more

Revo Introduces New Fall Active Sunglasses BEARING and HEADING

08.01.2011– Performance eyewear brand, Revo, today announced the introduction of two new active lifestyle sunglasses, BEARING and HEADING. Both styles feature a new spring hinge technology, enhancing fit and performance. Additionally, Revo will be releasing two current best more

REVO Partners with ARTICULATE A:3ºS/52ºW Expedition

Date – Foothill Ranch, Cali – Performance eyewear brand, REVO, today announced its partnership with MYOO™ and David de Rothschild's upcoming expedition to Brazil to raise awareness for the potential environmental degradation that will result from the Belo Monte dam more

Revo Partners with the Ocean Advocacy Group Oceana

Foothill Ranch, Cali. - Performance eyewear brand, Revo, has partnered with the world's largest international group dedicated to ocean conservation, Oceana, to support the organization's 2011 expeditions. Revo polarized performance eyewear became integrated into Oceana's more

REVO Appoints Backbone Media as Agency of Record

Foothill Ranch, Cali. - Performance eyewear brand, Revo, has partnered with Backbone Media to assist with its public relations efforts. Backbone will support Revo's media communications, facilitate product placement and will also integrate with the brand's content and social more