REVO Appoints Backbone Media as Agency of Record

Performance eyewear brand, Revo, has partnered with Backbone Media to assist with its public relations efforts.
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Foothill Ranch, Cali. - Performance eyewear brand, Revo, has partnered with Backbone Media to assist with its public relations efforts. Backbone will support Revo's media communications, facilitate product placement and will also integrate with the brand's content and social media teams to support Revo's strategic communications.

“Revo is a premium brand with a storied history in the outdoor market – I remember the first pair I proudly owned back in 1989,” states Backbone Media partner, Penn Newhard. “We are honored to have been selected as the agency to work with Revo to reassert its presence in the marketplace as the leading manufacturer of polarized sunglasses.”

Established in 1985, with product designs inspired from the NASA technology used in telescopes and satellites, Revo began its heritage as the creator of premium optics. Today, Revo continues its rich tradition of innovation by creating the clearest and most advanced high contrast polarized sunglasses on the market.

Recently, Revo launched the Eco Collection, a selection of styles utilizing Eco-Useâ„¢, a nylon frame material made from the seed of the castor bean plant instead of widely used petroleum-based nylons. The Eco Collection also includes Revo Re-Useâ„¢, a selection of frames utilizing materials from 100 percent recycled pre-consumer polymer resins.

Revo has also partnered with adventure-based philanthropists Jimmy Chin and Alexandra Cousteau and most recently with iconic Australian surfer Wayne Lynch and polar adventurer and environmental advocate Sebastian Copeland. The company served as a supporting sponsor and exclusive eyewear provider of David De Rothschild's Plastiki expedition as well as the Summit on the Summit expedition for global clean water advocacy, both in 2010.

”Revo is an eco-conscious brand founded on technology, travel and adventure.” stated Julie Schaffner, Brand Director, Revo. “It is important to partner with a team that has a strong understanding of this space. We are excited to partner with Backbone Media and are looking forward to great results.”

In 2011, Revo plans to add 10 new styles to the line and will debut the full 2011 collection at the SIA show in Denver next month. For more information, go to www.Revo.com.


About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. The idea proved revolutionary, as Revo created the most advanced sunglasses on Earth. Today, Revo continues to build on a rich tradition of innovation by creating the clearest and most advanced high contrast polarized sunglasses. Revo is also conscious of the world's social and ecological challenges, and strives to act in a responsible and active way. The Revo Eco Collection is one way of taking responsibility, featuring sunglasses made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the see of the castor bean plant instead of widely used petroleum-based nylons. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.

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