Revo Launches Revolutionary New Water Lens Technology and Spring Colle

Performance eyewear brand, Revo, today announced the launch of its new Water lens, featuring industry unique premium high contrast polarized lens technology optimized for the color profiles of open water.
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.. – Foothill Ranch, Cali.- Performance eyewear brand, Revo, today announced the launch of its new Water lens, featuring industry unique premium high contrast polarized lens technology optimized for the color profiles of open water. Paired with this introduction is the launch of four new spring styles.

The perfect complement to an aqueous lifestyle, Revo's high contrast polarized Water lens is tailored to the specific light-absorbance profile of ocean water. Through exhaustive research and development, Revo has engineered the Water lens to eliminate glare while adjusting for the blues that are reflected in and around water, allowing the wearer to see more naturally balanced colors.

The ambient lighting conditions in ocean water environments have an overabundance of blue and green light due to the light reflected off water. While some lenses address this problem by blocking this entire color range (resulting in color distortion and the inability to accurately recognize colors), the Revo Water lens filters only specific wavelengths, resulting in accurate color that eliminates the blue haze without color distortion. The result is clarity, accuracy and overall visual enhancement – perfect for applications including fishing, boating, or spending time in water environments.

“Revo has a history of bringing to market cutting edge lens technology, and the water lens is the next evolution in that history,” said Julie Schaffner, Revo Brand Director. “We have created a unique product that will enhance anyone's experience outdoors, especially in water environments. This is representative of Revo's mission to design products inspired by performance and technology, while operating with a heightened consciousness to the world around us.”

The four new styles launching this spring are GUIDE, STERN, BACKBAY and WATERWAY; each perfect for an active lifestyle, designed to wrap around the face and block ambient light while providing maximum visibility. These new releases will be available with the water lens, as well as with Revo's bronze and graphite lens options. Each of the spring releases will also include Revo's premium technologies, including:
• High-contrast polarized lenses that block glare while maintaining industry leading optical clarity
• Motion-Fit™ system balances pressure points and keeps the eyewear in place during activity
• Element Shed™ Hydrophobic/Oleophobic and Backside Anti-Reflective lens coatings
• Revo Serilium™ polycarbonate lens material featured - lightweight, durable and filters out 100% of UVA/UVB/UVC & harmful blue light up to 400nm
• Revo's taper corrected lens technology eliminates any optical distortion from lens curvature

GUIDE
Guide is designed to provide unparalleled performance features for the active water enthusiast.
• Includes removable leash designed to keep the eyewear securely in place, or around your neck
• Frame and stem designed to wrap around the face and block ambient light reflected off water while providing maximum visibility
• Revo Re-use and Eco-use frames are precision molded using sustainable materials
• Curved stem design allows eyewear to fit perfectly with hats and maintain fit
• Elastomeric nose pads and stem pads
• Includes opening in stem for added ventilation
• Available with prescription
• Price: $179

STERN
Stern is a modern take on a classic style, designed for the active lifestyle consumer that demands their performance features be wrapped in style.
• Designed with a Twin Toric lens for ultra-light, all-day comfort while providing maximum strength and durability
• Frame and stem designed to wrap around the face and block ambient light reflected off water while providing maximum visibility
• Curved stem design allows eyewear to fit perfectly with hats and maintain fit
• Elastomeric nose pads
• Revo Re-use and Eco-use frames are precision molded using sustainable materials
• Available with prescription
• Price: $169

BACKBAY
Backbay is designed with a Toric Shield lens shape, adding unparalleled optical clarity across the lens.
• Frame and stem designed to wrap around the face and block ambient light reflected off water while providing maximum visibility
• Curved stem design allows eyewear to fit perfectly with hats and maintain fit
• Offered with a removable leash made designed to keep the eyewear securely in place, or around your neck
• Elastomeric nose pads and stem pads
• Includes opening in stem for added ventilation
• Revo Re-use and Eco-use frames are precision molded using sustainable materials
• Price: $209

WATERWAY
Waterway is a titanium revolution featuring both the active design aesthetic and high wrap ambient light protection usually offered only by a nylon frame. Waterway offers all of this with the strength and durability of lightweight titanium.
• Frame and stem designed to wrap around the face and block ambient light reflected off water while providing maximum visibility
• Includes a Twin Toric lens designed with a titanium frame for ultra-light, all-day comfort while providing maximum strength and durability
• The spring hinge design provides an even retention force to keep the frame in place and maximize comfort
• Adjustable nosepads and elastomeric stem socks
• Curved stem design allows eyewear to fit perfectly with hats and maintain fit
• Price: $249

All spring releases will be available in May online and in-store through Revo's distribution channels. Select versions of GUIDE and STERN will be available exclusively at Sunglass Hut beginning April 1, 2011. Media samples will be available in early March, so please use the contact information above if interested in testing.
For more information on Revo and the current 2011 Collection, go to www.revo.com.

About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available.Conscious of the world's social and ecological challenges, Revo strives to act responsibly. Revo's Eco Collection features eyewear made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.

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