Eddie Bauer Expands Snowsports Athlete Roster

Author:
Updated:
Original:

Seattle, Wash. (October 22, 2013) Eddie Bauer is expanding its First Ascent Guide and Athlete team with the addition of pro skier Andy Mahre. With deep roots in Washington, Mahre brings a unique creative angle to the world of pro skiing and is a true veteran in the field having been sponsored since the age of 15.

Mahre grew up surrounded by a family with a deep history in downhill skiing; his father and uncle, twins Steve and Phil, are famous for winning gold and silver medals in the 1984 Olympics. With such roots, it’s no wonder why Andy Mahre has grown to become a key influencer for the current generation of skiers. Breaking away from his ski racing background, Mahre is best known for his role in pushing the sport through creative form, progressive flow and showing that whether forwards or backwards, and often without poles, that the mountain is a venue for individual free skiing expression. 

AndyMahre2_ALSAugust 27, 2013-IMG_9289

“Stemming from a long lineage of skiers, Andy is at the forefront of progressive skiing and is a prolific name within the discipline,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. Egeck goes on to say “with family roots in Washington, specifically within the skiing and mountaineering circles, Andy really is the perfect addition to our Eddie Bauer First Ascent Guide and Athlete team.” 

Mahre spent this past summer skiing and testing out some of the new pieces from Eddie Bauer First Ascent’s 2014 Fall/Holiday Collection. His top picks: the Neoteric Bibs and Propellant Jacket, winner of the 2013 Apex Award from Polartec®. “The Neoteric Bibs deliver the best of hard shell waterproof technology with soft shell-type breathability. Not only is this kit windproof and waterproof, but the level of breathability was impressive as it kept me drier no matter how hard I was charging. The Propellant is also awesome. I wore it all summer skiing at Mt. Hood. Rain or shine, it was perfect for the temps we dealt with on the glacier. It’s like a hoodie, but only better because even piercing wind is no match for it.”

Mahre will find himself at home amongst several other renowned world-class skiers on the Eddie Bauer First Ascent Guide and Athlete team including Zach and Reggie Crist, Lexi Dupont, Lel Tone and Lynsey Dyer. In addition to Eddie Bauer, Mahre is also sponsored by Dakine, EVO, K2 Skis and MARKER, and has filmed with Poor Boyz Productions, Nimbus Independent and most recently appears in Warren Miller’s newest ski movie, Ticket to Ride.

To learn more about the Eddie Bauer Guide and Athlete Team and view the entire collection of expedition-quality apparel, gear and outerwear, visit www.eddiebauer.com.

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.

Related

EBMobile_Page1

Eddie Bauer Releases Groundbreaking New iPhone App

(Bellevue, Wash.) – July 29, 2014 – Today, Eddie Bauer announced the release of its free revolutionary iPhone app, Eddie Bauer Adventure Guide, bringing more than 10,000 unique U.S. locations across nine different activities right to the fingertips of outdoor enthusiasts. ...read more

Eddie Bauer to Launch Exclusive Footwear Collection

After 94 years of inspiring and enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting expertise to now include footwear. Set to debut in fall 2014, the new Eddie Bauer footwear collection utilizes cutting-edge technology and advancements ...read more

Eddie Bauer Launches Fishing Apparel and Gear

(Seattle, Wash.) – March 26, 2014 – Eddie Bauer is pleased to announce the launch of its new Sport Shop fishing outerwear, apparel and gear collection, just in time for the spring 2014 season. The new line adds to the award-winning Sport Shop series from Eddie Bauer that includes ...read more

Ed Viesturs to Appear at Eddie Bauer’s Michigan Avenue Store

Bellevue, Wash. – April 30, 2013 – Eddie Bauer LLC is pleased to host the special event, A Night with Ed Viesturs, this Wednesday, May 1 at the Michigan Avenue Eddie Bauer store in Chicago. The event will run from 5 p.m. to 7p.m. and is free and open to the public. The first ...read more

Cory

Eddie Bauer Signs Cory Richards and Ben Ditto to Guide and Athlete Team

SEATTLE – Oct. 5, 2015 – Eddie Bauer announced today the addition of celebrated adventurers and expedition photographers Cory Richards and Ben Ditto to its world-class guide and athlete team. Both are visual storytellers recognized for elevating their love of adventure through ...read more

EB16RA_0891123_338C1_CUSTOM2_cropped

Eddie Bauer Expands Custom Design Offering With Sandstone Jacket

SEATTLE – March 7, 2016– Eddie Bauer continues to innovate its personalized, technical outerwear offering with the launch of the Eddie Bauer Custom Sandstone Jacket. With four-way stretch, breathability and weather resistance, the bestselling Sandstone Jacket is an indispensable ...read more

EB_AF_20th_Logo_425

Eddie Bauer Celebrates 20th Anniversary with American Forests

In celebration of Earth Day, Eddie Bauer is excited to announce, in association with American Forests, a goal of planting 500,000 trees in 2015. This initiative marks the 20th anniversary of Eddie Bauer’s “Add a Dollar, Plant a Tree” campaign with American Forests. The program to ...read more

Drew Tabke skiing at Revelstoke

Eddie Bauer Signs Two of Nation’s Top Young Freeskiers

Eddie Bauer announced today that professional freeskiers, Drew Tabke and KC Deane, have joined its elite Guide team. Recognized as world-class talents with a strong passion for the outdoors and adventure, their expertise will further enhance the Eddie Bauer First Ascent series ...read more

cabaco

Eddie Bauer Appoints Industry Veteran as New Creative Director

Eddie Bauer Appoints Industry Veteran as New Creative Director BELLEVUE, Wash. – May 1, 2015 - Eddie Bauer today announced the appointment of José Cabaço as Vice President and Brand Creative Director of the premium outdoor retailer. Mr Cabaço is a renowned creative director and ...read more