Eddie Bauer Expands Custom Design Offering With Sandstone Jacket


SEATTLE – March 7, 2016Eddie Bauer continues to innovate its personalized, technical outerwear offering with the launch of the Eddie Bauer Custom Sandstone Jacket. With four-way stretch, breathability and weather resistance, the bestselling Sandstone Jacket is an indispensable utility piece. Now with more than 1 million possible design combinations, customers can design their own jacket through Eddie Bauer Custom in a style that is uniquely their own.

“Eddie Bauer prides itself on building innovative and functional products that enable people to enjoy their outdoor adventure of choice,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “And Eddie Bauer Custom empowers our customers to personalize their product choice. We are eager to see what our customers create.”

Following the successful Custom MicroTherm Jacket launch last fall, the Custom Sandstone Jacket is the second customizable product from the brand. An iconic style in the First Ascent series, the Sandstone Jacket was built by Eddie Bauer’s world-class guide and athlete team for all-season, high-output activities from alpine and rock climbing to trail running and cross-training. Its breathable, wind and water-resistant, stretch fabric allows complete freedom of movement making the Sandstone Jacket one of the most versatile soft-shells on the market.

 Eddie Bauer Custom Women's Sandstone

Eddie Bauer Custom Women's Sandstone

Without changing the technical aspects, the customized version features 12 unique zones for customers to reflect their own personalities: body, shoulder and collar, sleeves, side panels, contrast thread, zippers, and more. For even more personalization, customers can add a hood (+$30), a monogram to the upper right chest and/or sleeve and a personalized message on the interior label. The jacket, starting at $129, will be available for men and women in tall and regular sizes, and petite for women.

 Eddie Bauer Custom Men's Sandstone

Eddie Bauer Custom Men's Sandstone

The Custom Sandstone Jacket, just like all of Eddie Bauer’s premium apparel and gear, is guaranteed for life. The Eddie Bauer Custom platform featuring both the Custom Sandstone and MicroTherm Jackets can be accessed via www.eddiebauer.com/custom. To place special orders for groups, teams, clubs and businesses, please contact customer service at 1-800-426-8020.

To learn more about Eddie Bauer, please visit www.eddiebauer.com.

About Eddie Bauer - Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at www.eddiebauer.com, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.



Eddie Bauer Releases Groundbreaking New iPhone App

(Bellevue, Wash.) – July 29, 2014 – Today, Eddie Bauer announced the release of its free revolutionary iPhone app, Eddie Bauer Adventure Guide, bringing more than 10,000 unique U.S. locations across nine different activities right to the fingertips of outdoor enthusiasts. ...read more


Eddie Bauer Signs Fishing Guides in Preparation for Upcoming Sport Shop Launch

Bellevue, WA – June 27, 2013 – Eddie Bauer is pleased to announce the addition of Fishing Guides Andrew Bennett and Lucas St. Clair to its world-renowned Eddie Bauer Sport Shop team. Known as avid outdoorsmen with a true passion for fishing, their expertise will be integral in ...read more


Eddie Bauer Appoints Industry Veteran as New Creative Director

Eddie Bauer Appoints Industry Veteran as New Creative Director BELLEVUE, Wash. – May 1, 2015 - Eddie Bauer today announced the appointment of José Cabaço as Vice President and Brand Creative Director of the premium outdoor retailer. Mr Cabaço is a renowned creative director and ...read more

Eddie Bauer Launches Fishing Apparel and Gear

(Seattle, Wash.) – March 26, 2014 – Eddie Bauer is pleased to announce the launch of its new Sport Shop fishing outerwear, apparel and gear collection, just in time for the spring 2014 season. The new line adds to the award-winning Sport Shop series from Eddie Bauer that includes ...read more

AndyMahre2_ALSAugust 27, 2013-IMG_9289

Eddie Bauer Expands Snowsports Athlete Roster

Seattle, Wash. (October 22, 2013) Eddie Bauer is expanding its First Ascent Guide and Athlete team with the addition of pro skier Andy Mahre. With deep roots in Washington, Mahre brings a unique creative angle to the world of pro skiing and is a true veteran in the field having ...read more


Eddie Bauer Celebrates 20th Anniversary with American Forests

In celebration of Earth Day, Eddie Bauer is excited to announce, in association with American Forests, a goal of planting 500,000 trees in 2015. This initiative marks the 20th anniversary of Eddie Bauer’s “Add a Dollar, Plant a Tree” campaign with American Forests. The program to ...read more

Avalanche Announces Expanded Design Team

Avalanche, the family owned and operated active outdoor apparel company founded in 1987, continues to focus on artistic creativity and technological innovation for its product lines with the expansion of its design team to include Daniela Maury and Rachel Brown. As director of ...read more



Commitment provides underserved and urban youth access to National Parks SEATTLE – June 2, 2016 – Eddie Bauer, the iconic outdoor brand, has pledged a $50,000 donation to the National Park Foundation’s Field Trip Grants supporting the Every Kid in a Park initiative. Announced ...read more

Eddie Bauer to Launch Exclusive Footwear Collection

After 94 years of inspiring and enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting expertise to now include footwear. Set to debut in fall 2014, the new Eddie Bauer footwear collection utilizes cutting-edge technology and advancements ...read more