Avalanche Announces Expanded Design Team


Avalanche, the family owned and operated active outdoor apparel company founded in 1987, continues to focus on artistic creativity and technological innovation for its product lines with the expansion of its design team to include Daniela Maury and Rachel Brown.

As director of design for men’s and women’s apparel, Maury guides the direction for Avalanche’s four distinctive collections, leveraging her expertise in fabrics, technical detail and garment fittings from design concept to final production. She was previously a designer for The North Face for more than 6 years, focusing on women’s sportswear and outerwear and serving as head designer for men’s and women’s international outerwear. A graduate of the Academy of Art University in San Francisco, Maury has also served as a fashion design instructor for the University, teaching Art Experience, as well as mentoring master designers.

Rachel Brown, currently serving as senior designer for Avalanche, comes to the brand from Reebok where she worked as design manager of women’s sport, lead designer for the women’s Armani Reebok collaboration, and as senior designer for women’s running. Prior to that, Brown was a designer of men’s and women’s knitwear for L.L. Bean.

Talia Petrucci, daughter of Avalanche Founder Ron Petrucci who worked for many years as design director for the brand, will move forward as director of production, leveraging her deep understanding for the attention to detail and performance benefit needs that align with the brand’s tradition and continued mission.

“Our design team leads and inspires the personification of the Avalanche brand,” said Ronny Petrucci, EVP, Avalanche. “It’s incredibly important for us to have a strong team that has an appreciation for our heritage but also the vision of its potential and ability to steer it into the future while staying true to the needs of today’s savvy consumers.”

The Avalanche product line spans its Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage Collections, featuring styles from performance base layers to insulated jackets for men and women. For more information on Avalanche, please visit www.avalanchewear.com.

About Avalanche

Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Dedicated to creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors, Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com.



Avalanche logo_new-01

Avalanche Names New Design Director

Avalanche, the family owned and operated active outdoor apparel company founded in 1987, announces the addition of Christine Procopio to its design team. Procopio, previously a senior designer at Reebok in Canton, Mass., joins the brand as design director, effective immediately. ...read more

AV logo

Avalanche Expands Sales Team, Opens Manhattan Showroom

Avalanche (www.avalanchewear.com), the outdoor inspired apparel company family owned and operated since 1987, announces the expansion of its national sales team and presence in New York City with Jim Norris joining as director of sales and Ana Cabreja as national accounts ...read more

AV logo

MC Sports Names Avalanche 2015 Soft Goods Vendor of the Year

Midwest retailer MC Sports recently named Avalanche outdoor inspired apparel its 2015 Vendor of the Year. MC Sports, which operates more than 70 stores in seven Midwest states, honors one soft goods and one hard goods vendor each year based on criteria that includes sales, ...read more

AV logo

Avalanche Builds Licensing Division, Expands into Camping and Tech Accessories, Kids Wear and Home Categories

Avalanche (www.avalanchewear.com), the family owned and operated active outdoor apparel company founded in 1987, announces the expansion of its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic ...read more

Team Nova Opens Ambassador Application for Inaugural Sof Sole Ambassador Team

Ambassador team will promote proper foot care as a key to wellness and energy Durham, N.C. (April 4, 2016)-Sof Sole, the leading provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team ...read more


Duckworth teams up with Amy Williams to be Product Design Director

Bozeman, Mont. - Duckworth, the Montana-based apparel company that has pioneered its proprietary “sheep to shelf” wool supply chain, using source-verified single origin wool and manufactured 100 percent in the USA, has engaged San Francisco-based designer Amy Williams to be its ...read more


Hydro Flask Receives Second iF Design Award

Bend, OR (February 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler. The annual industrial design ...read more

MS Box Logo - Registered 2013

Mountainsmith Adds New Design Talent to Team in Golden

Golden, CO (April 21, 2014)—Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, announced the addition of Jacob Stein to its design team as the newest Design Assistant for both Mountainsmith and sister company Carry Gear Solutions. Stein ...read more

Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market

NEWS Contact: For Immediate Release Nick Brosnan, Backbone Media  nick.brosnan@backbonemedia.net 970-963-4873, ext. 206 Polygiene Announces New Partners and Products at 2016 Outdoor Retailer Summer Market Leading Odor Control Technology provider ensures freshness for ...read more