Avalanche, the family owned and operated active outdoor apparel company founded in 1987, continues to focus on artistic creativity and technological innovation for its product lines with the expansion of its design team to include Daniela Maury and Rachel Brown.
As director of design for men’s and women’s apparel, Maury guides the direction for Avalanche’s four distinctive collections, leveraging her expertise in fabrics, technical detail and garment fittings from design concept to final production. She was previously a designer for The North Face for more than 6 years, focusing on women’s sportswear and outerwear and serving as head designer for men’s and women’s international outerwear. A graduate of the Academy of Art University in San Francisco, Maury has also served as a fashion design instructor for the University, teaching Art Experience, as well as mentoring master designers.
Rachel Brown, currently serving as senior designer for Avalanche, comes to the brand from Reebok where she worked as design manager of women’s sport, lead designer for the women’s Armani Reebok collaboration, and as senior designer for women’s running. Prior to that, Brown was a designer of men’s and women’s knitwear for L.L. Bean.
Talia Petrucci, daughter of Avalanche Founder Ron Petrucci who worked for many years as design director for the brand, will move forward as director of production, leveraging her deep understanding for the attention to detail and performance benefit needs that align with the brand’s tradition and continued mission.
“Our design team leads and inspires the personification of the Avalanche brand,” said Ronny Petrucci, EVP, Avalanche. “It’s incredibly important for us to have a strong team that has an appreciation for our heritage but also the vision of its potential and ability to steer it into the future while staying true to the needs of today’s savvy consumers.”
The Avalanche product line spans its Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage Collections, featuring styles from performance base layers to insulated jackets for men and women. For more information on Avalanche, please visit www.avalanchewear.com.
Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Dedicated to creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors, Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com.