MC Sports Names Avalanche 2015 Soft Goods Vendor of the Year

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Midwest retailer MC Sports recently named Avalanche outdoor inspired apparel its 2015 Vendor of the Year. MC Sports, which operates more than 70 stores in seven Midwest states, honors one soft goods and one hard goods vendor each year based on criteria that includes sales, margin performance, inventory turns, return on investment and training support.

“Avalanche is a true partner in every sense of the word, and is a brand that directly reflects the MC Sports principles of Aspire, Commit, and Exceed,” said Missy Arends, buyer for MC Sports. “The Avalanche product design and creativity never disappoint and are always right on trend with our consumers’ demands, resulting in strong sell through values for us. Their team listens to our needs and always delivers. We have been proud to watch the Avalanche business grow and be able to grow with them along the way.” 

Avalanche, the authentic family owned and operated active outdoor apparel company founded in 1987, is focused on artistic creativity and technological innovation to inspire its customers to be outdoors. The product line spans Avalanche’s Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage Collections, featuring styles from performance base layers to insulated jackets for men and women.

“This award is a real honor for Avalanche, as we enter a new phase for our company that’s laser focused on building our brand while continuing to meet our customers’ and partners’ needs,” said Ronny Petrucci, Avalanche executive vice president. “We have loved working with MC Sports throughout the years, and they have become an extension of our family. We look forward to a lasting partnership.”

For more information on Avalanche, please visit

About MC Sports

Founded in 1946, MC Sports started with one store in Grand Rapids, Michigan, and today has grown to over 70 stores in seven states throughout the Midwest. What sets MC Sports apart from other retailers is its commitment to quality sports gear and its support of the communities where it does business. Built on a foundation of Service, Family, Convenience, Community and Integrity, MC Sports is committed to offering quality, top-name sports gear at competitive prices.

About Avalanche

Born in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Dedicated to creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors, Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit