Avalanche Names New Design Director

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Avalanche, the family owned and operated active outdoor apparel company founded in 1987, announces the addition of Christine Procopio to its design team. Procopio, previously a senior designer at Reebok in Canton, Mass., joins the brand as design director, effective immediately. 

At Reebok, Procopio designed women’s, men’s and children’s apparel for various collections, including tennis, yoga, training, running and outerwear. Procopio previously served as a designer for Jockey Ladies Activewear and Polo Jeans Company. Most recently, she has been focused on design consulting for emerging brands. As director of design at Avalanche, Procopio will guide the direction of its four distinctive men’s and women’s apparel collections. 

“Christine is an exciting addition to our Avalanche family from her expansive background in active apparel development and her design and trends sense, as well as her determination to take our brand to the next level,” said Ronny Petrucci, EVP, Avalanche. “We have ambitious plans for our 2018 collections, and Christine is the perfect person to help us achieve our goals.” 

Procopio grew up in San Antonio, Texas, and currently resides in Carlisle, Mass. An avid skier and travel enthusiast, she is also kept busy by her 2- and 4-year old children.

The Avalanche product line spans its Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage Collections, featuring styles from performance base layers to insulated jackets for men and women. For more information on Avalanche, please visit www.avalanchewear.com.

About Avalanche 

Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Dedicated to creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors, Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com