Avalanche (www.avalanchewear.com), the family owned and operated active outdoor apparel company founded in 1987, announces the expansion of its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks. The licensing business, which began introducing new products in 2015, was initiated to build upon the popularity and consumer confidence behind the Avalanche brand and trademarks.
Pacific Trading LLC, based in New York City, will debut its first Avalanche line of children’s outerwear for fall ’17. Featuring lightweight insulated jackets, shells and vests, the styles run from toddler to pre-teen sizes and reflect popular Avalanche men’s and women’s apparel designs. Kidz Concepts, another children’s wear licensee partner, will launch its first line of Avalanche licensed activewear and sportswear for kids in fall ’17.
“The response to licensing opportunities has been incredible – both from interest around our outdoor active brand and our licensees’ innovation in product development,” said Daniel Petrucci, managing director, Avalanche Licensing, LLC. “What is most important to us is maintaining the integrity of the brand through quality, design and performance. It’s a very hands-on process, working closely with our licensing partners to always exceed expectations of the Avalanche consumer.”
Argento SC is currently selling expansive lines of Avalanche pet, camping and electronic accessories, categories that are a natural extension of Avalanche’s outdoor active brand. The tech accessories line includes water-resistant Bluetooth speakers and earbuds, as well as power banks, while the camping accessories line includes LED lanterns and head lamps, hammocks and hydration packs. The Avalanche pet accessories line includes rugged leashes, collars, harnesses and toys. Argento’s Avalanche line is being sold at Macy’s and Sierra Trading Post, among other retailers.
“We were impressed by Avalanche’s product design, value and loyal customer base and knew that our team would be able to leverage that brand momentum and develop upon its design style heritage to producethe kind of well-built products its existing customers expect and make them accessible in more categories,” said Steven Scaba, vice president at Argento SC.
Avalanche’s home goods licensing partner Geneva Home Fashion has designed an assortment of more than 20 products for the home, including blankets and sheet sets from baby to adult styles for fall ’17. Planet Socks has been a partner since 2015, designing and distributing socks for kids and adults under the Avalanche brand name and expects significant growth in sales beginning in fall/winter 2016.
Avalanche has several new licenses under negotiation and plans to introduce these new partners and categories in 2017. Avalanche is actively seeking licensees for footwear, bags and backpacks.
Contact: Daniel P. Petrucci; 617-449-8768; firstname.lastname@example.org
Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle, creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com.