(Boulder, CO) – Outdoor Industry Association (OIA) is excited to bring the 2016 Rendezvous to Colorado, home of OIA and a major hub for the outdoor industry and outdoor recreation from September 26 – 28, 2016. Registration is open and space is limited. Rendezvous offers education, networking and industry insight from luminaries of policy, participation and sustainability.
The outdoor industry has always fought hard to keep the values that originated with the birth of our industry alive. Getting people outside, protecting the places where we recreate, competition and collaboration, creating innovative gear and building communities with a passion for the outdoors are all so important to us. This year’s educational tracks provide quality content and interaction for all OIA members and partners. Whatever your place in the industry, we need your voice. At Rendezvous we’ll provide you with learning opportunities to make a difference in your business and community, helping contribute to a healthy outdoor economy.
“This year’s Rendezvous tackles the most pressing opportunities and challenges the industry faces today,” said Amy Roberts, OIA executive director. “Convening the industry, giving back through our always popular Timberland sponsored service project, presenting great speakers like Colorado Governor Hickenlooper and events like a concert at the iconic Red Rocks Amphitheatre contribute to a stellar attendee experience.”
2016 OIA Rendezvous Highlights
Organization Outdoor Business For Good – The outdoor industry message of healthy communities and healthy economies is powerful. Learn from your peers in Alaska, Colorado, North Carolina and Oregon on how they have organized to drive outdoor business in their state.
Service Project Sponsored By Timberland - Trail work on South Table Mountain Park, Golden Colorado. Three fun-filled hours with your colleagues giving back to the outdoors that gives us so much.
From ROI to ROX: Creating Brand Experiences – Understand the consumer need for unique experiences that differentiate your brand and build long-lasting connections and loyalty.
Dierks Bentley Concert – Red Rocks Amphitheatre - Named one of the greatest entertainment venues in the world. Red Rocks is a geologically formed, open-air Amphitheatre that is not duplicated anywhere in the world.
Colorado Governor John Hickenlooper Closing Keynote – The state of Colorado takes the business of outdoor recreation seriously. Gov. Hickenlooper will talk about plans to grow the Colorado outdoor recreation economy.
About the Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business,market & consumer insights and industry trends. For more information, visit outdoorindustry.org or call 303.444.3353.