Fitness Industry

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Global marketing veteran will help drive LifeStraw’s global expansion LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more

BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the Slackline World Cup Japan, being held Sept. 17-19, ...read more

PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

Hell Yeah! Nat’l Tour Hosts Festivities at Mountain Khakis’ First Retailer, Jesse Brown’s Outdoors CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to ...read more

Croakies, the manufacturer of premium outdoor retention products, is excited to announce the limited release of a new model in its industry-leading ARC™ Endless retainer collection, designed for compatibility with Apple’s wireless AirPods®. Croakies’ ARC™ Endless retainers have a ...read more

Thousands Gather in St. Petersburg for the 34th Annual St. Anthony’s Triathlon PETERSBURG, FL (April 20, 2017) – World Champions, Olympians, and a well-rounded roster of professional athletes from across the world comprise the field for the 34th Annual St. Anthony’s Triathlon ...read more

Portsmouth, NH (April 18, 2017) – The new Women’s Adventure Travel apparel from Craghoppers is ready for prime time with the introduction of the Forester Jacket. Building in technologies and comfort, the Forester enables travelers to focus on the fun instead of the possible ...read more

Boulder, CO; April 12 2017. Sea to Summit has added a key leader to their sales team to support the brand’s steady growth; the company is excited to welcome Darrin Young as its new National Sales Manager. Sea to Summit’s Sales Director, Josh Simpson, said; “We put a lot of time ...read more

Asheville, NC - Kayaking is no new thing, in fact 13 million people take to the sport annually. But would you do it face first? On whitewater? Now you can, thanks to innovative paddle sport company, Bellyak. Having designed and produced three models of the lay-on-top kayaks - or ...read more

(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more

International Paddlers Come Together for 9th Annual OluKai Ho’olaule’a World Famous Cultural Experience on Maui Slated for the End of April Media Contact:Kate [email protected](704) 575-8499 Kahului, Maui (April 6, 2017): The 9th annual OluKai Ho’olaule’a 8-mile ...read more

Bellingham, WA (April 4, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debut their Spring ’17 collection. Featuring vibrant colors that are easy to coordinate, the season’s theme is: Get your happy on! Nuu-Muu drew inspiration for the Spring ‘17 line from ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project North America has signed an exclusive, multi-year agreement with Hunter Allen’s Peaks Coaching Group to be the Exclusive Eyewear and Helmet Supplier for the international coaching organization. Through the partnership, Peaks ...read more

All-in-one endurance drink mix, Tailwind Nutrition is proud to be an exhibitor at the Boston Marathon Expo April 14 – 16, 2017. Tailwind Nutrition has seen an influx of marathoners wanting its easy-to-use endurance fuel which combines calories and electrolytes for training and ...read more