Rudy Project Adds Dynamic and Versatile Sunglass to 2017 Sports Casual Collection: the Airgrip

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FOR IMMEDIATE RELEASE

Denver, CO – Rudy Project, manufacturers of high-tech eyewear for outdoor enthusiasts, is proud to present a brand new sunglass designed for sport and lifestyle wear alike: the Airgrip. The aesthetically crafted frame combines Italian styling and adaptable features to support a multitude of uses, all while protecting the wearer’s eyes in a unique wraparound style that weighs in at only one ounce. With distinctive triangular vent lattice work located on the temples, the Airgrip pairs superb airflow with techno-geometric Italian design for a one of kind, versatile look.

“The first time I laid eyes on the Airgrip, I knew it was going to be an absolute showstopper,” said Paul Craig, President and Co-Founder of Rudy Project North America. “The dynamic and fluid design is perfect for any sport, and perfect for just hanging out and chilling outdoors. It’s the ideal all-in-one gear piece that looks killer on men and women, alike. I believe our engineers really nailed it with this one!”

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For outdoor enthusiasts who may need complete side protection, a softclosed-cell peripheral shield can be easily interchanged with the open-cell comfort pad included with each pair. These two temple accessories allow maximum adaptation for any athlete, and are offered in an array of different colors.

The inspiration for the interchangeable pads came from a Rudy Project photographer, Jordan Rosen, who submitted a photo of a casual sunglass with duct tape flaps wrapped around the temple arms. The technique is an old mountaineering trick, designed to block blinding side light and dangerous UV rays from reaching the eye. The quick-change swappable temple accessories ensure an easy transition between function and style, going from casual wear to high-performance gear in seconds.

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Available in three sport-specific packages - Sailing, Cycling, and Outdoor - the robust Airgrip is engineered to deliver superior protection from light, wind, dust, and other harsh elements. From Rudy Project’s vibrant Multilaser optics to cutting-edge Polar3FX, HighContrast, and Photochromic lenses, the Airgrip is available with a variety of interchangeable options, completely Rx-able, and designed to tackle any outdoor challenge.

Like all Rudy Project sunglasses, the Airgrip is backed by Rudy Project’s unbeatable 3 Year Frame Warranty and industry-leading Replacement Lens Guarantee. That means consumers can opt to replace scratched lenses for a nominal processing fee, no questions asked. Grab yourself an Airgrip today, which comes with Rudy Project’s infamous hard case and soft microfiber cleaning case, on e-rudy.com or at any authorized dealer.

About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

Media Contacts:

Simone Cordery-Cotter - simone@gorace.pro 949-272-2476
Riley Lantz – rlantz@gorace.pro 949-272-2461

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