Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk

Author:
Updated:
Original:
fotonyk_matteblack_redfluo_BIG

FOR IMMEDIATE RELEASE

Denver, CO – Rudy Project, Italian crafters of award-winning performance sunglasses since 1985, is thrilled to announce the newest addition to the brand’s 2017 performance sunglass lineup: the Fotonyk. Formulated from years of intense research with the world’s top athletes and the result of countless hours of design, the Fotonyk boasts cutting-edge features, superior comfort, and breathtaking structure seamlessly blended into one masterpiece.

“Everyone at Rudy couldn’t be more proud and excited to unveil the Fotonyk sunglass to our athletes, pros and weekend warriors alike, the ultimate gear piece they won’t even notice is on and definitely won’t want to take off,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our design team spent years dreaming up a sunglass that is functional, fast, practically weightless at 0.89 ounces and, more importantly, totally customizable. A perfect match for any sport or any kit, the Fotonyk is sure to show up on the faces of all types of athletes all over the world wanting to show their colors and personal style.”

RudyProjectFotonyk

The Fotonyk contains a range of technologies, but the most distinctive feature is the new Lens Bumper system. Crafted from a soft and resilient polymer, the bumpers offer enhanced protection to the face during falls or impacts, all while offering a customizable and unique look. Independently mounted on the frame and secured with a smart lock system, the bumpers can be removed to create a half-rim lens with an unobstructed view. Bumpers are available in an array of colors, and are interchangeable for individual style.

Fotonyk1

In addition to an ultra-light yet robust design, the Fotonyk features air channels strategically placed at the top of the lens where heat accumulates during activity. Building on Rudy Project’s award-winning Vent Controller system, users can easily manage the internal airflow with a single click up or down of the lens, bringing their comfort experience to a whole new level. This feature is ideal for contact lens wearers and sweaty workouts. Air also circulates in and out through large vents inside the temples, which ensures reduced aerodynamic drag and optimized fog control. These frames additionally feature the new ErgonoseX, allowing the user to fully adjust the nosepiece.

Always at the peak of optical science, Rudy Project is committed to deliver unsurpassed visual performance. The Fotonyk is available with many lens configurations including ImpactX®, the world’s most advanced photochromic lens technology, engineered to ensure unbeatable eye protection and visual acuity. The Fotonyk also offers a brand new Multilaser Blue lens option, joining Rudy Project’s much-lauded and distinctive multilaser lens collection.

Like all Rudy Project sunglasses, the Fotonyk is backed by Rudy Project’s unbeatable 3 Year Frame Warranty and industry-leading Replacement Lens Guarantee. That means consumers can opt to replace scratched lenses for a nominal processing fee, no questions asked. Grab yourself a pair of the Fotonyk today on e-rudy.com or at any authorized dealer.

About Rudy Project
Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

Media Contacts:
Simone Cordery-Cotter - simone@gorace.pro 949-272-2476
Riley Lantz – rlantz@gorace.pro 949-272-2461

Related

airgrip_crystalgraphite

Rudy Project Adds Dynamic and Versatile Sunglass to 2017 Sports Casual Collection: the Airgrip

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, manufacturers of high-tech eyewear for outdoor enthusiasts, is proud to present a brand new sunglass designed for sport and lifestyle wear alike: the Airgrip. The aesthetically crafted frame combines Italian styling and adaptable ...read more

The early frieght train out of town.

Rudy Project Launches “Best Helmet Warranty & Crash Replacement Program on the Planet”

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona ...read more

Astroloop

Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic ...read more

Airstorm_Left_Side_Isolation2

New Spring Helmet and Sunglass Lineup Announced by Rudy Project

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning helmets and sunglasses, has just revamped their existing product line with several new colors and styles just in time for the start of spring training and the racing season. One of the boldest ...read more

andy

Rudy Project Helmets: Proven Performance in 2015

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning road and time trial helmets, has wrapped up 2015 with some of the most outstanding athlete performances and product releases that the brand has ever experienced. From triathletes to inline speed ...read more

TralyxHeader2

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an ...read more

TralyxSpecialEdition

Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

FOR IMMEDIATE RELEASE Denver, CO – After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro CyclingTeam has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition ...read more

Option2

Rudy Project Dominates Kona Helmet Count for a Record Breaking 6th Year in a Row

FOR IMMEDIATE RELEASE Kailua-Kona, HI – Rudy Project, world-renowned Italian designers of endurance sports gear since 1985, just smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for the SIXTH consecutive year – a ...read more

Intuition1

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable ...read more