New Spring Helmet and Sunglass Lineup Announced by Rudy Project

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FOR IMMEDIATE RELEASE

Denver, CO - Rudy Project, Italian crafters of award-winning helmets and sunglasses, has just revamped their existing product line with several new colors and styles just in time for the start of spring training and the racing season.

One of the boldest 2016 product updates was revealed on the Rudy Project Airstorm road and mountain bike helmet, now available in a unique grey camouflage pattern accented by yellow fluo highlights. Incredibly lightweight at just 260 grams, the Airstorm features 21 vents for maximum flow-through air circulation and comes standard with a visor, bug stop net, and interchangeable padding for extreme comfort. A one of a kind crowd pleaser with flair.

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Rudy Project’s best-selling helmet also received a color update: the Sterling is now available in an eye-popping Yellow Fluo-Black Matte and Black-Red Fluo Matte. Not only does this helmet add an element of style to your race day kit, but the bright new color helps to ensure road cyclists are more visible to drivers. Designed with the aid of an Italian hat craftsman, the Sterling one of the most comfortable lids ever produced, and go-to for endurance riders competing in events like the Race Across America, which Rudy Project sponsors as the Official helmet.

Last but not least in Rudy’s line update, the Rush Youth Helmet also received two new colors for spring, making it possible for little racers to pursue their big dreams with safety and style. Kids can now hit the road in White-Rubin Shiny or Black-Red Fluo Shiny designs, in addition to the two original Rush color combinations.

Even moments off the race course can be accented this season with several new casual sunglass designs. Now, crowd favorites such as the Momentum will feature Rudy Project’s award-winning Polar3FX lenses, and universal frames like the Soundwave are now offered in classic Demi Turtle Gloss frame colors.

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The full selection of new helmet and sunglass arrivals can be

viewed on e-rudy.com or at any authorized dealer

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About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • www.e-rudy.com

Media Contacts:

Devin Johnson - djohnson@gorace.pro

Riley Lantz – rlantz@gorace.pro

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