Rudy Project

Denver, CO – Rudy Project is back on the pro cycling scene with a stellar line up for the 2017 season. The historic cycling eyewear brand is sponsoring two World Tour teams this year, along with six other pro teams in Rudy Project helmets and eyewear. On the world circuit ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI – Rudy Project, the #1 Most Worn Helmet at the 2016 IRONMAN® World Championship, just wrapped up an a record setting week at triathlon’s biggest event in Kona earning historic athlete finishes, unveiling new blockbuster 2017 gear, and ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI – Rudy Project pro triathlete Heather Jackson made history at the 2016 IRONMAN® World Championship as she crossed the finish line in third, making her the first American female to podium in ten years. Jackson’s final finishing time was ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI – Rudy Project, world-renowned Italian designers of endurance sports gear since 1985, just smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for the SIXTH consecutive year – a ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project is incredibly proud to announce their partnership with Team Agar, a father son team competing in this year’s IRONMAN® World Championship. Team Agar consists of Johnny Agar, a 22-year-old from Grand Rapids, Michigan, and his father ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, manufacturers of high-tech eyewear for outdoor enthusiasts, is proud to present a brand new sunglass designed for sport and lifestyle wear alike: the Airgrip. The aesthetically crafted frame combines Italian styling and adaptable ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, a dominant force in the world of triathlon, is attempting to break all records and reign supreme another year as LAVA Magazine’s #1 Most Worn Helmet at the IRONMAN® World Championship. For the last five consecutive years, the ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, Italian crafters of award-winning performance sunglasses since 1985, is thrilled to announce the newest addition to the brand’s 2017 performance sunglass lineup: the Fotonyk. Formulated from years of intense research with the ...read more

FOR IMMEDIATE RELEASE Sunshine Coast, QLD – Rudy Project pro triathlete Tim Reed put on quite the show last Saturday, holding off 2-time champion Sebastian Kienle in an incredible sprint finish to win the 2016 IRONMAN® 70.3 World Championship. This was the first time since 2011 ...read more

FOR IMMEDIATE RELEASE Denver, CO – The Etixx – Quick-Step Pro Cycling Team has once again proven their superiority as Grand Tour racers, dominating the standings in the first week of the 2016 Vuelta a España. At this point in the prestigious stage race, the team has earned ...read more

FOR IMMEDIATE RELEASE Denver, CO – As crafters of the #1 Most-Worn Helmet at the IRONMAN® World Championship for the past five consecutive years, Rudy Project is proud to recognize six of their top professional triathletes for outstanding victories across North America this ...read more

FOR IMMEDIATE RELEASE Denver, CO – As the Official Sunglass of the Etixx – Quick-Step Pro Cycling Team, Rudy Project is proud to recognize the riders and staff for their valiant efforts in the 2016 edition of the Tour de France. Through all 21 stages the team demonstrated ...read more

FOR IMMEDIATE RELEASE Denver, CO – After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro CyclingTeam has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition ...read more

FOR IMMEDIATE RELEASE Denver, CO – With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro CyclingTeam has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. ...read more

“The basic drive for photography should not be to create something beautiful, but to create something that helps you remember a moment.” FOR IMMEDIATE RELEASE Denver, CO – The sun dances along the horizon for several hours each night, but it will never set. Not in Iceland, ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, Italian crafters of performance sunglasses and helmets since 1985, has proudly partnered with endurance sports enthusiast and women’s rights activist Paola Gianotti as she rides her bike through 48 states in 48 days in order to ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian manufacturers of award-winning sunglasses, prescription eyewear and helmets, have partnered with James Caple and Cindy Way in their attempt to become the first-ever American pair to row successfully from Cape Cod, ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of performance sunglasses and helmets since 1985, are proud to introduce the world’s most non-groundbreaking aero helmet ever designed: the Wing57 Anti-Grav. This revolutionary helmet incorporates several ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian manufacturers of award-winning sunglasses, helmets, goggles, prescription eyewear, and triathlon bags, is pleased to announce a partnership with multiple IRONMAN® triathlon champion and Top American Female Finisher from ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning helmets and sunglasses, has just revamped their existing product line with several new colors and styles just in time for the start of spring training and the racing season. One of the boldest ...read more

FOR IMMEDIATE RELEASE English Harbour, Antigua – Team Beyond, a foundation of two endurance athletes raising dollars and awareness in the fight against hunger and cancer in America, has successfully completed the Talisker Whisky Atlantic Challenge, better known as the World’s ...read more

3,030 Miles of Solid Running - Nearly 3 Marathons Every Day for 45 Days Straight FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of performance eyewear since 1985, are proud to announce their sponsorship of ultra-running legend Adam Kimble. Next week, The ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, Italian craftsmen of performance sunglasses and helmets since 1985, have just launched the Free Casual Sunglass Offer, an industry leading consumer promotion that will astound anyone looking to purchase endurance sports gear in ...read more

FOR IMMEDIATE RELEASE Denver, CO – After years of success as partners, Rudy Project, Italian crafters of sport performance equipment, is continuing to support two-time cancer survivor and climber of the Seven Summits, Sean Swarner, as he tackles the boundaries of human ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, Italian crafters of performance eyewear since 1985, is taking the eyewear industry by storm with their latest sport sunglass design: the Synform™. Built upon 3 years of development with professional athletes and mechanical ...read more

FOR IMMEDIATE RELEASE Colorado Springs, CO – In a festive USA Triathlon Hall of Fame ceremony and dinner presented by Rudy Project, a dominant gear designer and manufacturer for triathletes, USAT welcomed their eighth induction class into their prestigious Hall of Fame on ...read more

FOR IMMEDIATE RELEASE Treviso, Italy - Rudy Project, a recognized leader in cycling, triathlon and action sports, is proud to announce an exciting partnership with the Etixx – Quick-Step Pro Cycling Team as their Official Sunglass for the 2016 season. Now world-renowned riders ...read more

Treviso, Italy – Weeks before the start of the 2016 Dakar Rally, Rudy Project, Italian crafters of high-performance sunglasses and goggles, have again confirmed their sponsorship and support of the legendary Peugeot 2008DKR Team, and of five-time Dakar Rally victor Cyril ...read more

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning road and time trial helmets, has wrapped up 2015 with some of the most outstanding athlete performances and product releases that the brand has ever experienced. From triathletes to inline speed ...read more

FOR IMMEDIATE RELEASE Dec 15, New York - Team Beyond, a foundation of two endurance athletes raising dollars and awareness in the fight against hunger and cancer in America, have officially set off on their 3,000 mile unassisted row from Spain to the Caribbean. Partnered with ...read more

Rudy Project has really done it this time. The legendary and award winning sunglass and helmet manufacturer has pulled out all the stops and announced what most consider to be an over-the-top promotion and most definitely their biggest deal of the year: the Cyber Monday Blowout. ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, Italian crafters of performance gear for sports enthusiasts of all kinds, has revamped and reengineered their classic Klonyx snow goggles with new and improved technology, earning accolades from professional athletes and outdoor ...read more

FOR IMMEDIATE RELEASE San Clemente, CA—Rudy Project, Italian crafters of performance eyewear, helmets, and sports equipment, is ecstatic to announce that team member and athlete, Johnny Vu, has been promoted to Event Sales Director for North America. Prior to taking on this ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI - Rudy Project, designers of the Official Helmet of IRONMAN® for North America, just smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championships presented by GoPRO®” for the FIFTH ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI- Rudy Project, the #1 Most-Worn Helmet at the 2015 IRONMAN® World Championships presented by GoPro®, just concluded an exciting week at Kona on the Big Island of Hawaii filled with sunshine, sweat, and some outstanding athlete performances. ...read more

FOR IMMEDIATE RELEASE Kailua-Kona, HI- Rudy Project, Italian crafters of world-renowned helmets, sunglasses and prescription eyewear, welcomed more than 200 guests to an exclusive 30th Anniversary Party at the Hulihe’e Palace in Kailua-Kona just days before the 2015 IRONMAN® ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, a dominant force in the world of triathlon, is attempting to break all records and reign supreme another year as LAVA Magazine’s #1 Most Worn Helmet at the IRONMAN® World Championships Presented by GoPro®. For the last four ...read more

Star of Rudy, Lord of the Rings and The Goonies Partners with Italian Sports Brand Rudy Project to Support His IRONMAN World Championship Race & Raise Funds for After School Running Programs Through the IRONMAN® Foundation FOR IMMEDIATE RELEASE Denver, CO (September 30, 2015) ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, creators of breakthrough performance sunglasses since 1985, has redefined cutting edge eyewear technology with the latest edition to the 2016 collection: the Tralyx™ and Tralyx SX. This powerfully simple and dynamic design ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, Italian crafters of cutting-edge performance gear since 1985, is announcing a new partnership with one of the most recognizable names in the action sports industry, Brian Deegan. Deegan’s success began in Motocross on two wheels, ...read more

FOR IMMEDIATE RELEASE Denver, CO—40 down, 10 to go. Who thought James Lawrence, better known as the ‘Iron Cowboy,’ would have made it this far? With two Guinness World Records under his belt, including ‘most full-distance triathlons completed in a year’ in 2012, James is on his ...read more

FOR IMMEDIATE RELEASE Denver, CO—Cycling enthusiasts around the world rejoiced as the 2015 Tour de France kicked off on Saturday, July 4. As one of the most prestigious bike races in the world, the Tour de France consists of 21 stages, covering a total distance of 3,360 miles ...read more

Denver, CO—Rudy Project is recognized worldwide as a leader in helmets, sunglasses, goggles and prescription eyewear solutions for anyone from professional athletes to weekend warriors. On the other hand, the success of these products would not be possible without an exceptional ...read more