Rudy Project and Paola Gianotti Raise Money for Women of Uganda with 48-48-48 Project



Denver, CO – Rudy Project, Italian crafters of performance sunglasses and helmets since 1985, has proudly partnered with endurance sports enthusiast and women’s rights activist Paola Gianotti as she rides her bike through 48 states in 48 days in order to raise money and awareness for underprivileged women in Uganda.

“I don't like challenges which focus entirely on speed,” Paola shared. “I’d rather race to find my own endurance limits, and to help improve the lives of many people. That’s why I’ve raised funds to buy 48 bikes in Uganda, and am going to donate them to 48 underprivileged women who could not normally afford such a purchase.”


Starting from Walla Walla, Washington, the 34-year-old aims to cross the 48 neighboring states, which will cover more than 7,500 miles and feature almost 20,000 vertical feet of climbing.

“Biking across the U.S. is an insane feat, but biking across the U.S. for a cause much bigger than yourself is truly admirable,” noted Paul Craig, President and Co-Founder of Rudy Project North America. “When we heard what Paola wanted to accomplish, James Lawrence and his 50-50-50 challenge came to mind. Rudy Project stood behind the Iron Cowboy as he completed 50 full distance triathlons in 50 states in 50 days in order to raise awareness of childhood obesity, and I see the same fire in Paola that fueled James. With the help of Rudy Project’s award-winning sunglasses and helmets, Paola can tackle any force of nature that she encounters on her journey.”


“In Uganda bikes changes people' lives,” said Paola. “The children walk for 30 kilometers to get to school, and then they fall asleep on the desks because they are tired. They cannot go to wells, and nurses cannot reach the villages to take care of ill people because they haven't any means of transportation. Anyone who donates to this cause is helping to change those lives with a small gesture. I think that this is just as worthy than any sport record.”

To help keep her safe and focused on completing her epic journey, Paola is utilizing Rudy Project’s new Tralyx performance sunglasses and their all-time bestselling Windmax road helmet. Having begun the 48-48-48 on April 29th, her expected finish is on June 16th, after which she will travel to Uganda and give bikes to the women of Karamoja, one of the most deprived regions of the country.

Follow Paola’s journey and support her cause via her

Website, Facebook and Twitter

About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino) • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches •

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