The Mountain Lab Taps Shannon Walton as Brand and Creative Manager

Author:
Updated:
Original:
Mnt.Lab_Logo_NoTag

Mammoth Lakes, CA, - May 17th, 2016. Shannon Walton will join The Mountain Lab as Brand and Creative Manager. Walton brings with her a breadth of experience including a decade in the textile industry as a PR and Marketing expert and a brand building consultant. 

Shannon has spent the last decade splitting her time between being the North American PR and Marketing Director for Schoeller Textil USA and a partner in The Walton Works, a PR and Branding agency that works with brands around the world.

“Shannon’s marketing and communications experience as well as a thorough understanding of the North American markets, press and influencers provides The Mountain Lab and our clients an exceptional knowledge base and skill set to amplify brand messaging,” says Scott McGuire, Founder and President of The Mountain Lab. “She is a champion of small businesses and the makers and doers. We’ve watched her consult with small, independent brands and manufacturers with brand and marketing strategy, communications, collaborations and creative partnerships in her previous role at Schoeller and are pleased to have her as part of the team here at Mountain Lab.”

"I’m so appreciative to be working with The Mountain Lab,” says Shannon Walton. “I’ve admired Scott McGuire’s ingenuity for the way brands can be successful yet inventive and uncommon. I have been interested in being a part of this vision, especially in the dynamic times ahead. The Mountain Lab is well positioned today to provide solutions for brands with a passion for timeless quality and a point of difference."

Shannon Walton is no stranger to the diverse and innovative world in which The Mountain Lab operates. She began her career as a mountain and river guide and has worked on the retail floor, as a sales manager, product development and in PR and Marketing as well as business development and branding. The ability to see brands and goods from the supply chain to the end consumer lets her connect the pieces and tell the stories that make products come alive.

About The Mountain Lab:

Founded in 2011 by Scott McGuire, The Mountain Lab is a full-service brand strategy, sales and creative marketing firm. It provides brand development; product innovation, design and development; go-to market strategy; and sales and marketing plans as well as customer service and fulfillment. To learn more visit www.themountainlab.com.

Related

Shmooz Logo

22 of the Outdoor Industry’s Best Brands Set To Participate in Malakye.com’s Shmooz at Outdoor Retailer, The Year’s Biggest Hiring Event

Representatives from 22 of the industry’s leading brands will be recruiting for over 100 current opportunities and networking for the future. Don’t miss out on this amazing (and FREE) event! Manhattan Beach, Calif. (July 13, 2016) – Malakye (http://www.Malakye.com/), the leading ...read more

TML logo

The Mountain Lab Welcomes Lindsey Clark to the Team

The Mountain Lab Welcomes Lindsey Clark to the Team Mammoth Lakes, CA, - August 1st, 2016. The Mountain Lab proudly welcomes Lindsey Clark to its growing team. Lindsey brings an expertise in product design, trend forecasting and has specific insight into building products for ...read more

AndyHawk

Active Interest Media Promotes Andy Hawk to Managing Director of Mountain Group

Boulder, CO (January 9, 2017) – Active Interest Media (aimmedia.com) today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask® to Create European Office and Announcement of European Managing Director

Bend, Oregon (April 18, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has appointed David Ledouble as its European Managing Director to head up its ...read more

Shmooz Logo

26 Brands and Over 100 Job Opportunities Sets Record for Shmooz at Outdoor Retailer

Representatives for 26 of the industry’s leading brands will be recruiting for over 100 current job opportunities. Manhattan Beach, Calif. (July 25, 2016) – Malakye.com’s Shmooz at Outdoor Retailer reaches a record turnout with 26 brands confirmed to participate in Salt Lake ...read more

SALEWA REBRAND LOGO

SALEWA Brand Announces Rebranding That Underscores Values, And Mountaineering Spirit

Boulder, Co - Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to announce a new logo. A global rebrand is a milestone in SALEWA’s company history. Even the grand opening of the new headquarters in 2011 heralded what has ...read more

Mountainsmith Logo Lo Res

Mountainsmith Named Big City Mountaineers Corporate Partner

Golden, CO (July 11, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces their renewed partnership of Big City Mountaineers, a Golden, CO based organization focused on mentoring under-served urban youth through wilderness ...read more

TNP_SnackMate_Beef_Bag-2

The New Primal Launches Revolutionary Meat Snacks for Kids

Charleston, SC (September 26, 2016) - The New Primal, makers of the world’s healthiest, most responsibly sourced, 100% grass-fed beef and free-range turkey jerky, is excited to announce the launch of Snack Mates, the first-to-market Paleo-friendly meat sticks made just for kids. ...read more

Print

Lensbaby Taps Public Relations Firm Groundswell PR for Influencer and Media Relations

Portland, OR (March 7, 2016) – Lensbaby, makers of award-winning creative effects lenses, optics and accessories has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, photography, technology and lifestyle arenas. “We’re looking forward to ...read more