Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology



Denver, CO – Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an all new XL lens offering more depth, coverage, protection, and field of vision. Tested and designed by athletes from professional cyclists to shooters, the oversized and sculpted lens was engineered to maximize the wearer’s coverage and provide peak visual acuity, perfect for any sport activity where outside elements can be a disruptive factor.

The Tralyx XL first debuted on the faces of the Etixx – Quick-Step Pro Cycling Team riders in early 2016, which seemingly gave them an edge over the competition at some of the most prestigious cycling stage races in the world including the Tour de France. The reconfigured lens shape was designed for all types of athletes, such as cyclists, shooters, inline speed skaters, runners and motor sports enthusiasts, looking for a maximum field of vision that also boasts superior air flow and comfort provided by the PowerFlow™ ventilation technology and unique Adaptive Tips™.


Not only is this new performance sunglass available in three striking colors (White Gloss with Multilaser Blue lenses, Matte Black with ImpactX Photochromic Racing Red lenses, and Matte Black with ImpactX-2 Photochromic Clear to Black lenses), but it is also offered in a Shooting/Performance Kit, which includes a Matte Black frame and three different lenses (ImpactX Racing Red, ImpactX-2 Clear to Black, and Transparent).

Like all Rudy Project sunglasses, the entire Tralyx family is covered by Rudy Project’s Replacement Lens Guarantee and industry-leading 3 Year Frame Warranty. The Tralyx, Tralyx SX, and Tralyx XL also come standard with Rudy Project’s infamous hard case and soft microfiber cleaning case, and are available with a variety of interchangeable lens options.


For those who prefer the standard Tralyx lens, Rudy Project has also released brand new colors for 2017 including Carbonium with ImpactX-2 Clear to Laser Black lenses, Crystal Gloss with Multilaser Orange lenses, Gold Velvet with Multilaser Orange lenses, White Gloss with Multilaser Blue lenses, and White Gloss with ImpactX Golf Lenses.


The addition of the Tralyx XL to the performance lineup adds a new eyewear solution with a deeper lens and uncompromised ultra-wide peripheral vision. With numerous accolades such as Triathlete Magazine’s “Top Pick for Fit,” Ultra Running Magazine’s “Most Innovative,” and a perfect 10 out of 10 score from Cycling Active Magazine, the Tralyx is the top choice for pros and amateurs alike. Get yours today at or at any authorized dealer.


About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee •

Media Contacts:

Simone Cordery-Cotter - 949-272-2476

Riley Lantz – 949-272-2461