Rudy Project Punctuates Its Roots: Road Cycling

Author:
Updated:
Original:
Nina Mommsen, Bahrain, Photographer-23482017-01-06 credited web

Denver, CORudy Project is back on the pro cycling scene with a stellar line up for the 2017 season. The historic cycling eyewear brand is sponsoring two World Tour teams this year, along with six other pro teams in Rudy Project helmets and eyewear. On the world circuit wearing Rudy Project eyewear is the American favorite Team Trek-Segafredo, with the legendary Alberto Contador and John Degenkolb. New on the scene this year is Bahrain-Merida, wearing Rudy Project’s new RaceMaster road helmet and Tralyx sunglass in eye-catching Gold Velvet, with matching Boost 01 and Wing57 helmets to match.

Team Captain is the Italian legend Vincenzo Nibali, one of the six athletes to have won cycling's Triple Crown by winning the TDF, Giro d'Italia and Vuelta Espana (one of the other five is Alberto Contador now on Trek-Segrafredo). Nibali is backed by other notable names such as Sonny Colbrelli, Enrico Gasparotto, Ion Izaguirre and Lithuania's time trialist Ramunas Navardauskas who won the Bronze Medal in time trial at the Richmond 2015 World Champs.

Rudy Project’s impressive global presence is complimented by a deep bench of talented teams in Europe with the UCI Professional Team CCC Sprandi and the Belgian Sport Vlandereen-Baloise along with many UCI continental teams in Asia, Australia, Latin America, Europe and North America.

Top ranked Rudy Project UCI teams this year include US and Canada based Jelly Belly Cycling p/B Maxxis, Team TIBCO-SVB, Visit Dallas-DNA Cycling, H&R Block Pro Cycling Team, Team Herbalife p/b Marc Pro and Nature’s Bakery, and Team Colavita-Bianchi.

“Rudy Project’s roots and heritage are in cycling, when most athletes didn’t wear helmets or even sunglasses,” said Paul Craig, President and Co-Founder of Rudy Project North America. “With the very first model, the Performance in 1985, we set the stage for a long history in the sport, producing award winning, cutting edge eyewear and show-stopping helmets for some of the best athletes in the world.”

This year the athletes are wearing Rudy Project’s most cutting edge helmets and eyewear, in a variety of colors and configurations. Team Bahrain-Merida is racing in an exclusively designed line of gold velvet helmets – the gold velvet Wing57 and Boost 01 feature matte gold racing stripes, made even more eye-catching by the complementary multilaser orange shields installed in the aero helmets. Outside of time trials and sprints, the team wears the brand new RaceMaster, a feature-packed road helmet with reflective decals and chinstraps and a brand new Hexocrush liner that is specifically engineered to more effectively dissipate sideways and frontal impacts.

For their performance eyewear, Team Trek-Segafredo is wearing an exclusive fire red frame Tralyx, complemented by Rudy Project’s full line of RP Multilaser Optics and unbreakable ImpactX-2 lenses. The Tralyx comes in three available lens sizes to fit a variety of faces - the SX, Regular, and the XL, and is completely Rx-able using an insert and a unique lens inset for athletes with corrective vision needs. For team support staff, mechanics, and managers, Rudy Project offers ophthalmic frames, and a casual sunglass collection for the same sleek Italian styling on the podium and off the race course.

trek segafredo approved

Other pro favorites in the peloton include the carbon fiber Windmax helmet, Airstorm and the award-winning Sterling helmet, along with the timeless Rydon, Fotonyk, Noyz, and Agon sunglasses. New this year, all Rudy Project’s helmets are covered by an expanded 6 Year Crash Replacement Warranty, and a 3 year manufacturer warranty against all defects. Rudy Project eyewear is covered by the brand’s industry leading Replacement Lens Guarantee and 3 year frame warranty. All of the helmets and sunglasses come in an array of fluo, gloss, and matte colors with interchangeable lenses and photochromic options on the sunglasses, for a distinctive look in the peloton.

“Representing Rudy Project all over the continent is amazing,” said Taylor Shelden of Jelly Belly Cycling. “We’ve been riding in their helmets and sunglasses for over a decade, and I am always impressed by what they come out with after getting athlete feedback. They’re the best sunglasses on the course.”

This year also heralds the return of the Pro Cycling Challenge in the form of Tour of Colorado, plus two other fan favorite races, Tour of California and Tour of Utah. To follow the epic season, and see all of the Rudy Project teams, check out @RudyProjectNA on Twitter and Instagram, and Rudy Project North America on Facebook.

US Can cycling teams

About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

Media Contacts:

Simone Cordery-Cotter - simone@gorace.pro 949-272-2476

Photo Credits:

Jelly Belly p/b Maxxis: ©Jelly Belly Candy Company

Team TIBCO-SVB: Jonathan Devich, Epic Images

Team Colavita-Bianchi: Jonathan Devich, Epic Images

Team Herbalife p/b Marc Pro and Nature’s Bakery: Alex Chiu

Team Visit Dallas DNA: Cotton Sox Photography

Team H&R Block: Jeremy Allen – Wet Pixels Studio

Related

TralyxHeader2

Maximized Field of Vision, Exceptional Clarity: Rudy Project Releases Tralyx XL with ImpactX Lens Technology

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, highly-renowned manufacturers of performance eyewear, has released the latest addition to the Tralyx performance sunglass family: the Tralyx XL. The award-winning Tralyx is now available in an updated configuration, featuring an ...read more

andy

Rudy Project Helmets: Proven Performance in 2015

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning road and time trial helmets, has wrapped up 2015 with some of the most outstanding athlete performances and product releases that the brand has ever experienced. From triathletes to inline speed ...read more

Sarah_KV

Rudy Project Celebrates Athletes and 6X Helmet Count Achievement at 2016 IRONMAN® World Championship

FOR IMMEDIATE RELEASE Kailua-Kona, HI – Rudy Project, the #1 Most Worn Helmet at the 2016 IRONMAN® World Championship, just wrapped up an a record setting week at triathlon’s biggest event in Kona earning historic athlete finishes, unveiling new blockbuster 2017 gear, and ...read more

TralyxSpecialEdition

Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

FOR IMMEDIATE RELEASE Denver, CO – After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro CyclingTeam has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition ...read more

synform1

Rudy Project Synform™ — Perfect Vision Unfolded

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, Italian crafters of performance eyewear since 1985, is taking the eyewear industry by storm with their latest sport sunglass design: the Synform™. Built upon 3 years of development with professional athletes and mechanical ...read more

Try 'Em On! Rudy Project 2015 Events

FOR IMMEDIATE RELEASE Denver, CO—Summer racing is in full swing, and Rudy Project is taking on the remainder of the 2015 Event Season with an amazing calendar of events. Whether you’re looking to check out Rudy Project gear for the first time, or you’re a Rudy sponsored athlete ...read more

andy

Rudy Project Smashes Helmet Count for its Best Year Ever at IRONMAN World Championships® Presented by GoPro®

FOR IMMEDIATE RELEASE Kailua-Kona, HI- Rudy Project, the #1 Most-Worn Helmet at the 2015 IRONMAN® World Championships presented by GoPro®, just concluded an exciting week at Kona on the Big Island of Hawaii filled with sunshine, sweat, and some outstanding athlete performances. ...read more

TimReed_CompetitiveImage

Rudy Project Triathletes Triumph at IRONMAN® 70.3 World Championship

FOR IMMEDIATE RELEASE Sunshine Coast, QLD – Rudy Project pro triathlete Tim Reed put on quite the show last Saturday, holding off 2-time champion Sebastian Kienle in an incredible sprint finish to win the 2016 IRONMAN® 70.3 World Championship. This was the first time since 2011 ...read more

HeatherJackson1

Rudy Project Partners with Multiple IRONMAN® Triathlon Champion Heather Jackson

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian manufacturers of award-winning sunglasses, helmets, goggles, prescription eyewear, and triathlon bags, is pleased to announce a partnership with multiple IRONMAN® triathlon champion and Top American Female Finisher from ...read more