Fired Up

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

As part of their continuing efforts to give back to the community, the staff at Eagle Creek wrapped another successful Service Day on April 20, 2017, partnering with the Batiquitos Lagoon Foundation and WILDCOAST to work on and around Batiquitos Lagoon, one of the few remaining ...read more

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more

BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the Slackline World Cup Japan, being held Sept. 17-19, ...read more

The North Shore eyewear brand that is known for their antiFOG lenses has added a lot to their collection for 2017. These additions are yet another step up for Ryders Eyewear who has surprised us with back-to-back, bike and adventure-relevant eyewear innovations for the past few ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more

OUT There Adventures founder Elyse Rylander says we need to get beyond the stereotypical men and women design ideals. "I guess...so long as the colors aren't too, you know, girly. It just contributes to my gender dysphoria*..." I was exchanging text messages with OUT There ...read more

Thousands Gather in St. Petersburg for the 34th Annual St. Anthony’s Triathlon PETERSBURG, FL (April 20, 2017) – World Champions, Olympians, and a well-rounded roster of professional athletes from across the world comprise the field for the 34th Annual St. Anthony’s Triathlon ...read more

(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project North America has signed an exclusive, multi-year agreement with Hunter Allen’s Peaks Coaching Group to be the Exclusive Eyewear and Helmet Supplier for the international coaching organization. Through the partnership, Peaks ...read more

San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world ...read more

San Francisco, CA (March 30, 2017) — Peak Design, makers of essential carry equipment and camera accessories, is proud to further the company’s commitment to environmental causes with the launch of Give A Shot: a website that connects photographers and videographers with ...read more

Rohnert Park, CA – Sean Swarner, a two-time cancer survivor and one of Marmot’s most inspiring athletes, will embark early next month on his ‘Mission of Hope’ expedition to the North Pole. The expedition will be a seminal moment for Swarner as a mountaineer, but the adventure is ...read more

Denver, CO – Rudy Project is back on the pro cycling scene with a stellar line up for the 2017 season. The historic cycling eyewear brand is sponsoring two World Tour teams this year, along with six other pro teams in Rudy Project helmets and eyewear. On the world circuit ...read more

(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country. For years, Denver ...read more

(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country. For years, Denver ...read more

Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to ...read more

One of the longest running triathlons will also serve as USAT National Championship qualifier PETERSBURG, Fla. (March 23, 2017) – St. Anthony’s Triathlon has announced the initial list of Pro athletes that will toe the line at this year’s race, to be held on April 30th, 2017. ...read more