Rudy Project North America Signs Exclusive Deal With Legendary Hunter Allen and Peaks Coaching Group



Denver, CO Rudy Project North America has signed an exclusive, multi-year agreement with Hunter Allen’s Peaks Coaching Group to be the Exclusive Eyewear and Helmet Supplier for the international coaching organization. Through the partnership, Peaks Coaching Group athletes and coaches will have VIP access to Rudy Project’s full line up of award winning road and aero helmets, sunglasses, goggles, gear, and apparel, as well as sport and prescription eyewear.

We chose to partner with Rudy Project due to their quality products and commitment to excellence,” said Chris Myers, Elite/Master-level Coach with Peaks Coaching Group. “Rudy Project has a phenomenal reputation with creating innovative helmets and optics that enhance performance, look good, and are designed with safety as well as performance in mind.”

Hunter Allen (left) is widely known as a global expert in coaching endurance athletes using power analysis and co-authored the book, Training and Racing with a Power Meter. His key strength as a coach is using a data-driven approach to maximize an athlete’s performance. He founded Peaks Coaching Group in 1996 and has since opened affiliate locations in Brazil, Japan, and most recently Germany. Today, Hunter Allen and Peaks Coaching Group offer consulting, custom coaching, training camps and nutrition services to athletes worldwide.


“Being able to partner with Hunter and an esteemed organization like Peaks Coaching Group is an incredible honor and privilege,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Introducing the amazing coaches and athletes at Peaks Coaching Group to the brand with the best helmet warranty on the planet, lifetime lens guarantee and technically cool products that elevate performance is the perfect win-win.”

About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee •

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Simone Cordery-Cotter - 949-272-2476

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