Electric Hooks Chris Zaldain as New Fishing Ambassador


Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to improve his fishing game and his professional peers recognize him as a young gun with a big career ahead. Electric is excited to have Chris bring Electric’s best in class OHM polarized sunglasses to this competitive environment and aid him in seeing the big fish needed to take down the competition in this week’s Bassmaster Classic, known to many as the Super Bowl of bass fishing.

“Chris is one of the best bass anglers to ever come out of the West Coast and we are extremely happy to have him join the Electric family. Electric will support Chris on his quest to become the best angler he can be and Chris will help test and provide key feedback for future eyewear products. He is well represented and engaged on social media and has already been sharing with his audience the advantages of fishing with Electric’s OHM Polarized lenses. It's refreshing to sponsor an athlete that is just as stoked on the brand as you are stoked to have them represent the brand. Welcome to the family Chris!” Todd Kline, Electric Fishing Ambassador

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“I am very excited to join Electric as a long-time fan of the brand and its quality sunglasses. Eyewear plays a major role in my fishing success, and having access to the best polarized lenses, gives me added confidence when fishing in this year's Bassmaster Classic. My tortoise Mudslinger frames with the OHM polarized bronze lenses will be a huge asset in shallow water and under cloudy Houston skies." Chris Zaldain, Professional Fisherman and Electric Ambassador

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About Chris Zaldain

Chris Zaldain is one of the top bass fishermen in the world competing on the BASS Elite Series. Chris will compete in his 3rd Bassmaster Classic this coming weekend in Houston. Chris is from San Jose, California, but spends most of his time on the road fishing the tour.

About Electric OHM Polarized Sunglasses

Focused on style and performance, Electric’s entire polarized collection is built for life on the water. Offered in both 8 base and 6 base frames, the Electric OHM Polar lens is second to none when it comes to clarity and protection. The OHM lens, an acronym for Optical Health through Melanin, is infused with synthetic melanin, giving your eyes the same protection from the sun’s harmful blue light rays your skin gets when sunscreen is applied. The lenses are made of the highest quality polycarbonate and Italian glass material available. Offered in multiple lens colors and coatings, coupled with frame shapes and designs, every type of angler can find something they love in Electric’s polarized collection.

About Electric 

Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com