Rudy Project Synform™ — Perfect Vision Unfolded

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FOR IMMEDIATE RELEASE

Denver, CO- Rudy Project, Italian crafters of performance eyewear since 1985, is taking the eyewear industry by storm with their latest sport sunglass design: the Synform™. Built upon 3 years of development with professional athletes and mechanical engineers, the Synform™ is a one of a kind, completely foldable sport performance sunglass.

“This is an absolute breakthrough for us and the sports eyewear and design communities,” said Paul Craig, President and Co-founder of Rudy Project North America. “The same technology that Rudy Project users know and love is now featured in one of the most unique sunglass designs on the market. The second you have the Synform™ in your hands, you will immediately feel the meticulous attention to detail and immeasurable hours that our engineers put into this stunning creation. It’s yet another milestone for the Rudy Project engineering team in the world of optics, design and cool factor.”

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The Synform™ features many of Rudy Project’s core technologies, including vented interchangeable lenses, which is a simple yet practical innovation that allows airflow control to reduce thermal shock and eliminate fogging in any light condition. Additionally, fully adjustable temple tips and the new Ergonose 8™ ensure a customized fit on every face, while Kynetium™ Alloy temples and a Grilamid chassis make this sturdy sunglass ultralight. The Synform™ is also prescription friendly, allowing a user’s RX script to be digitally surfaced along the backside of the lenses for edge-to-edge coverage. Best of all the Synform is durable and sturdy, yet boasts a refined elegance.

This sport eyewear design revolution comes standard with the unbreakable and photochromic ImpactX-2 lenses, which are perfect for managing any light condition. Unlike traditional photochromic lenses which can only go from clear to black, Rudy’s proprietary ImpactX-2 technology is offered in 5 photochromic colors, inspired by the legendary first ImpactX generation. The All-Around lenses (Clear to Black and Clear to Laser Black) are engineered for variable weather and will perform in any terrain and climate condition. The Racing Red series (Clear to Red and Clear to Laser Red) are designed for fast action and maximum stimulating color contrast. The Laser Brown lenses (Clear to Laser Brown) lower overall optical stress and maximize comfort for all-day activities with perfect clarity.

Not only is the Synform™ ideal for sport and casual wear, but it comes inside a unique and compact thermoformed case. These glasses fit in any pocket, including the back of a cycling jersey, making them ideal on-the-go eyewear. With 33 parts carefully crafted and assembled by hand, the Synform’s ground-breaking design will change the eyewear industry forever.

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The Synform is available now from authorized Rudy Project Dealers,

and online at www.e-rudy.com

About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • www.e-rudy.com

Media Contacts:

Devin Johnson - djohnson@gorace.pro Riley Lantz – rlantz@gorace.pro

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