RockyMounts Appoints SOAR Communications as PR Agency of Record

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RockyMounts Appoints SOAR Communications as PR Agency of Record

Salt Lake City Firm Selected For Its Expertise in Cycling, Snow, and Outdoor Markets

BOULDER, Colo. - Jan. 22, 2016 - RockyMounts, makers of quality car racks to transport bikes, skis, snowboards, and gear, has partnered with SOAR Communications to handle its public relations and brand communications, effective this month.

"For the last two years, our key focus at RockyMounts has been product development," said RockyMounts President Bruno Maier. "As a result, we'll be launching more new product in 2016 than ever before. We chose SOAR to support us because they are well known and highly regarded by the journalists in sports and outdoor industries. We trust them to get the job done."

SOAR, based in Salt Lake City, Utah, was founded in 2004 and its key principal is Chip Smith, who formerly handled marketing communications at Shimano American Corporation and Specialized Bicycles. Smith is a 25-year veteran of the sports and outdoor industry.

SOAR's scope of work for RockyMounts will include strategic planning, comprehensive media outreach efforts to trade and consumer publications in the cycling, outdoor and automotive markets, and hands-on support at key events and trade shows.

"RockyMounts is a great brand with an authentic and fun brand message," said Smith. "We've worked with Bruno before, when he was with Schwinn, and it's great to be helping him and his team continue to grow the company and its products."

For more information about RockyMounts and its products, go to For North American sales questions, contact Alex Caurdy at or 303. 402.0190. 


About RockyMounts

RockyMounts, Inc. of Boulder, Colorado designs innovative, quiet, and fuel-efficient automobile rack systems. Since 1993, RockyMounts has enabled cyclists, mountain bikers, surfers, skiers, snowboarders, and outdoor enthusiasts to "Discover Colorful Adventure" with rock-solid racks, that unlike any other company's, come in an array of colors. RockyMounts rack systems are available in North America and internationally in Australia Korea, Puerto Rico, and Philippines through a network of independent bicycle dealers, rack shops, outdoor retailers, and authorized online dealers. For more information, visit

About SOAR Communications

SOAR Communications is a full-service, strategic marketing communications and public relations agency comprised of professionals and outdoor enthusiasts who use and enjoy the products they represent. The name SOAR stands for Sports, Outdoor, Adventure and Recreation - its key focus and areas of expertise. Current and past clients include Bergans of Norway, Bike Utah, BlackRapid, Haibike, IZIP, Interbike, Kinetic Trainers, Outdoor Retailer, RockyMounts, SealSkinz, TravelChair, and Trips for Kids. Visit or call 801.656.0472 for more information.


Chip Smith, SOAR Communications, o: 801.656.0472 x1, c: 801.597.7515,

Julie Kelly, SOAR Communications, o: 801.656.0472 x2, c: 760.672.2527,


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Bruno Maier to Leave RockyMounts

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