LED LENSER USA Launches #LEDBYLIGHT Series to Illuminate Real Users’ Stories


LED LENSER USA Launches #LEDBYLIGHT Series to Illuminate Real Users’ Stories

The video series debuts at SHOT Show 2016

Portland, OR—Jan 21, 2016— LED LENSER USA, an innovative brand creating LED lights for the dedicated, is launching “#LEDBYLIGHT, an ongoing online, social and print campaign that highlights a series of inspiring and authentic stories told by real LED LENSER users. The series is comprised of original video content and thoughtfully crafted digital content that lives on a micro-site within the LED LENSER website. The site can be found here: http://www.ledlenserusa.com/ledbylight

The one of the first videos features Maddie Brennemen, a recognizable and celebrated figure in the fly fishing community. Employed as a head fly fishing guide in Colorado, Maddie is also passionate about conservation and sustainability of our rivers. With interests reaching far beyond her own sport, Maddie strongly exemplifies the #LEDBYLIGHT message.

“#LEDBYLIGHT celebrates those, like Maddie, who share a unique motivation to pursue their passions boundlessly,” said Shannon Jidas, Associate Brand Manager for LED LENSER. “The individuals we chose to feature push the boundaries and go the extra mile to excel in their field.”

The #LEDBYLIGHT series will be featured on LED LENSER’s social media platforms with opportunities for fans and followers to get involved by tagging their own adventures with #LEDBYLIGHT.

 “We’re excited to share these stories and videos with our fans and looking forward to seeing what adventures they share with us at #LEDBYLIGHT.”

About Leatherman Tool Group, Inc.

Founded in 1983 by Tim Leatherman, Oregon-based Leatherman Tool Group is the world’s largest manufacturer of high quality multi-tools (Leatherman) and LED lights (LED LENSER), with more than 128 million tools and lights sold, and distribution in more than 80 countries. For more information visit www.leatherman.com, www.ledlenser.com, or find us on Facebook at /leathermanusa and /ledlenserusa.