Rudy Project Charges into Dakar Rally with Powerhouse Cyril Despres and Entire Peugeot 2008DKR Team.

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Treviso, Italy – Weeks before the start of the 2016 Dakar Rally, Rudy Project, Italian crafters of high-performance sunglasses and goggles, have again confirmed their sponsorship and support of the legendary Peugeot 2008DKR Team, and of five-time Dakar Rally victor Cyril Despres. The Dakar Rally is one of the most difficult and extreme motorsports endurance races in the world, and the 2016 edition will see participants battling over 15 days through Bolivia and Argentina.

The Dakar Rally, or simply ‘The Dakar’, is an intense 15 day sprint combining a wide variety of terrain, unpredictable weather, and multiple different off-road vehicles. From sand dunes and camel grass, to thick mud and giant boulders, athletes will push themselves through a brutal total of more than 13,000km to take home victory. In this kind of tortious environment, both man and machine are pushed to their absolute maximum performance, which is why the Peugeot 2008DKR Team and Cyril Despres have placed their faith in Rudy Project to provide technically advanced goggles, sunglasses and lens solutions.

Since the company’s inception more than 30 years ago, Rudy Project has pushed the envelope of sunglass and goggle design with innovative technology such as ImpactX-2 lenses. Shatter proof, flexible and photochromic, ImpactX-2 automatically adjusts to any lighting condition. Furthermore, the lenses protect athletes from unexpected road debris, mud and branches. Incorporated into all performance glasses and goggles, Cyril and the Peugeot 2008DKR team will know their eyes are safe.

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All the 120 members of the Peugeot 2008DKR Team will also be equipped with casual Rudy Project Spinhawk sunglasses and the Rudy Project Backpack Pro 31; both in a special edition colors. Mechanics will be also furnished with a special Rudy Project Klonyx goggle, made with a new sponge material designed specifically for the sandy environment of Dakar.

The award-winning Rudy Project Guardyan sunglasses will be seen on Cyril Despres. Configured in a custom style to enhance his helmet and the French flag colors, Cyril will race to earn his 6th Dakar victory and a place in the record books.

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About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • www.e-rudy.com

Media Contacts:

Devin Johnson - djohnson@gorace.pro Riley Lantz – rlantz@gorace.pro

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