Hydro Flask Featured at 2016 Brandlive Customer Summit

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Bend, OR (September 20, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will be featured at Brandlive’s annual customer summit in Portland, Oregon on Wednesday, September 21st.

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Brandlive, a customizable, cloud-based video platform that integrates live video and social interaction, will be unveiling a short documentary on Hydro Flask during the summit as part of its Alchemy Club web series. The documentary will debut in front of a live audience at The Hotel Modera in Portland, OR, on Wednesday, September 21, at 3:30PM PT. A live Q&A will follow the debut with Hydro Flask General Manager Scott Allan and PR and Communications Manager Lucas Alberg. The entire broadcast will be simultaneously streamed live online at http://alchemyclub.live/c/ice-flask.

The documentary details the explosive growth of the brand and highlights one of the original marketing tactics that helped the company gain early traction in the marketplace. Specifically, the film details how Hydro Flask created a point of differentiation by sending ice-filled water bottles to retail buyers and journalists, showcasing the product’s groundbreaking insulation technology.

“It is an honor to be the subject of the first featured documentary by Brandlive’s Alchemy Club,” said PR and Communications Manager Lucas Alberg. “From the beginning, we knew we had a revolutionary product on our hands. This documentary highlights not only the products, but also the pride we have in creating new and captivating ways to spread the word about the Hydro Flask brand.”

Since the company’s beginning in 2009, Hydro Flask has maintained its dedication to insulated products and continued innovation. With its uniquely refreshing experiences for consumers, Hydro Flask has grown into the number one over all American hydration brand.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features the company’s TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Through the company’s charitable arm of 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask and their mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

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