Hydro Flask Featured at 2016 Brandlive Customer Summit

Author:
Updated:
Original:

Bend, OR (September 20, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will be featured at Brandlive’s annual customer summit in Portland, Oregon on Wednesday, September 21st.

2015-HF-Stack-Logo-Press-Releases

Brandlive, a customizable, cloud-based video platform that integrates live video and social interaction, will be unveiling a short documentary on Hydro Flask during the summit as part of its Alchemy Club web series. The documentary will debut in front of a live audience at The Hotel Modera in Portland, OR, on Wednesday, September 21, at 3:30PM PT. A live Q&A will follow the debut with Hydro Flask General Manager Scott Allan and PR and Communications Manager Lucas Alberg. The entire broadcast will be simultaneously streamed live online at http://alchemyclub.live/c/ice-flask.

The documentary details the explosive growth of the brand and highlights one of the original marketing tactics that helped the company gain early traction in the marketplace. Specifically, the film details how Hydro Flask created a point of differentiation by sending ice-filled water bottles to retail buyers and journalists, showcasing the product’s groundbreaking insulation technology.

“It is an honor to be the subject of the first featured documentary by Brandlive’s Alchemy Club,” said PR and Communications Manager Lucas Alberg. “From the beginning, we knew we had a revolutionary product on our hands. This documentary highlights not only the products, but also the pride we have in creating new and captivating ways to spread the word about the Hydro Flask brand.”

Since the company’s beginning in 2009, Hydro Flask has maintained its dedication to insulated products and continued innovation. With its uniquely refreshing experiences for consumers, Hydro Flask has grown into the number one over all American hydration brand.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features the company’s TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Through the company’s charitable arm of 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask and their mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

###

Related

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Launches My Hydro™ Customization Program

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of My Hydro™, a first-of-its-kind bottle customization program. ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Launches New Drinkware Collection

Bend, OR (February 1, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will include ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Receives Second iF Design Award

Bend, OR (February 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler. The annual industrial design ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Sponsors REI Outessa Events

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Hosts Grand Opening at New Headquarters in Bend

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the opening of its new Bend headquarters. To mark the transition, Hydro Flask will be ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Receives Two GOOD DESIGN™ Awards

Bend, OR (January 23, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won two GOOD DESIGN™ Awards for its 64 oz Growler and Flex Cap products. ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Partners With the World Surf League

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Debuts New Drinkware Collection at Summer Outdoor Retailer

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, will debut its new Drinkware category to media and retailers at the Summer Outdoor Retailer Trade Show in Salt Lake City on August ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Launches Parks For All Charitable Giving Program At Outdoor Retailer Winter Market

Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of Parks For All, the company’s new charitable ...read more