Active Interest Media (aimmedia.com) today announced the promotion of Sharon Houghton to Group Publisher for BACKPACKER and Climbing, two marquis brands in AIM’s Outdoor Group. In her new role, Houghton will be responsible for driving sales across both brands’ diverse media platforms; managing profitability; delivering content, advertising, and management solutions that drive new revenue streams; and working in tandem with the editorial department to establish brand position in the marketplace. Houghton is the first female publisher for both brands.
“BACKPACKER and Climbing have thrived for decades because the brands’ strong history of leadership,” says Kent Ebersole, Vice President and General Manager of AIM’s Outdoor Group. “With her track record for sales across all platforms including video and events, Sharon’s stewardship will help the brands continue to grow and thrive in the midst of an ever changing media landscape.”
“As an enthusiast for all things outdoors, I feel honored and fortunate,” says Houghton. “I believe in these brands and the power they have to inspire and enable people to get outside. I could not be more proud of the people I work with, our clients, and our passionate audiences. I’m excited to step into a greater leadership role here at AIM.”
Houghton joined AIM in 2010 as the Outdoor Group’s Rocky Mountain Sales Manager. As one of AIMs top performing sales reps, Houghton nearly doubled sales in her initial territory then continued to grow sales on average 15% year-over-year. She was later promoted to National Sales Director, where, she grew revenue across both brands by 6% in her first year. Before joining AIM, she had various sales and marketing roles in both the healthcare and fitness industries.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, BACKPACKER, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
CONTACT: Dayna Macy,