Aspen, Colorado – February 22, 2013 – POC, a leading supplier of helmets, goggles and alpine accessories, was awarded three prestigious awards at the recent Snowsports Industries America tradeshow (SIA) in Denver and the ISPO Munich tradeshow. At SIA, the U.S. Ski and Snowboard Association (USSA) and SIA presented POC with the prestigious Doc DesRoches Award and in Munich, POC received an ISPO Award for two of its products, the Skull Orbic Comp helmet and the new Lid goggles.
The DesRoches Award has been presented annually by SIA and the USSA since 2004 to recognize a U.S. Ski Team supplier for its work in marketing the team and its athletes. In addition to its strong support of elite athletes like Olympic champions Bode Miller and Julia Mancuso, POC was cited for its innovative educational and support programs targeting local USSA clubs around the country.
David Ingemie, the president of SIA is quoted as saying, “what has characterized each of our Doc DesRoches Award winners is the passion they bring to the sport, much the same that Doc brought during his years leading our industry. POC Sports is another good example of how that passion for educating young athletes can make a difference for them, as well as POC as a brand.”
At the ISPO tradeshow held in Munich, two of POC’s new products for the 2013/2014 season, the new Skull Orbic Comp helmet and the Lid goggle, both received the ISPO Award. Independent sports professionals evaluate hundreds of entries based on design, innovation and function to determine the ISPO Awards.
”Receiving the ISPO Award for two of our most important, advanced and ambitious projects in years, really shows how commitment, being stubborn and never giving up pays off. We are extremely honored to be recognized and receiving one of the most prestigious awards in product design”, says POC founder and CEO, Stefan Ytterborn.
About POC Sports
POC Sports is a Swedish company, built on a strong mission: To do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. For more information about our helmets, eyewear, body armor and apparel, visit www.pocsports.com.