Julie Atherton

San Diego, CA - January 24, 2018  Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor of X Games Aspen with an athlete team including Bobby Brown, Sebastian Toutant, ...read more

Innovative new products meet the needs of a wide range of consumers, from lone cycling warriors and fat bike riders to truck owners and van life lovers. Lake Oswego, Ore. - September 13, 2017 Yakima, the leader in vehicle racks and cargo management solutions, is expanding its ...read more

Featuring smart sensors that auto-detect motion and light levels, providing effortless safety MARINA, CA - August 22, 2017 Light & Motion, the premier US manufacturer of performance bike lights, has announced the launch of the new Vibe series, a completely new lighting concept ...read more

Responding to customer demand, Tread Tempo Watch plus Tread LT debut Portland, OR It’s high time for this product introduction from Leatherman. This fall, Leatherman Tool Group, Inc. will debut the long-awaited TREAD™ Tempo, a watch-meets-multi-tool to have on hand for the ...read more

Pacsafe® unveils Stylesafe and Daysafe: two new secure-and-stylish collections SEATTLE, WA - JULY 24, 2017 Pacsafe unveils two new designer-inspired Stylesafe and Daysafe collections for women who are on the go and doing it all. The Stylesafe Collection’s five on-trend ...read more

From kayak fishing to roof top tent camping, Yakima continues to meet the needs of growing categories with innovative products Lake Oswego, Ore. - June 28, 2017 Yakima Racks, the leader in vehicle racks and cargo management solutions, is further meeting the needs of the growing ...read more

The Venturesafe™ X Collection offers versatility with new designs SEATTLE, WA - JULY 20, 2017 Pacsafe® is introducing four new lightweight styles to their Venturesafe™ X Collection created for those who carry the spirit of adventure in their hearts. The latest designs showcase ...read more

BOSTON, MA - JULY 19, 2017 Forsake, creators of footwear that combines functional design with practical technology to provide performance, comfort and style, is thrilled to introduce their Range collection for Men and Women, launching in February 2018. Forsake's Range series ...read more

New Dry Collection protects against theft and the elements SEATTLE, WA - JULY 19, 2017 From island hopping adventures to camping by mighty rivers to soaking up the sun on the beach, the new Pacsafe® Dry Collection protects belongings from getting wet or stolen by combining their ...read more

Seattle, WA - July 11, 2017 Recently, international travelers entering the U.S. on flights originating from airports in three countries in the Middle East and Africa have been required to pack their large electronic devices in their checked luggage until these airlines comply ...read more

FORT COLLINS, Colo. – May 9, 2017 – The outdoors are not a club with velvet rope and insider access. The outdoors belong to everyone, and OtterBox enables people to get out and do it their own way. OtterBox, an outdoor staple since 1998, is proud to introduce the Venture line of ...read more

Contact: Julie AthertonJAM Collectivejulie@jamcollective.net415-839-7546 Brooklyn, NY, May 10, 2017 – BioLite, an innovator in off-grid energy technologies, wants to change the way outdoor adventurers light up the night. Debuting this spring are three additions to its modular ...read more

Ledlenser, maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights, has named Inge Heinsius as vice president of product and marketing. In this newly created role, Heinsius is responsible for managing global product ...read more

Solingen/Munich – Ledlenser, maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights, was awarded three coveted international design awards. The MH10 headlamp received the iF DESIGN AWARD. The MT6, MT10, MT14 and MT18 flashlights ...read more

Vasque Announces the 2017 Thru-Hike Syndicate Roster Red Wing, MN – April 26, 2017 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the Thru-Hike Syndicate’s 2017 ...read more

Leatherman Shares Real Tales of Triumph with Tool Tales Multi-tool maker invites brand fans to share their stories online and through social media Portland, OR—April 18, 2017—Leatherman, manufacturer of the world’s original multi-tool, is sharing and showcasing real-life ...read more

Seattle, WA – April 17, 2017 – Pacsafe, known for providing stylish ways to keep gear sorted and secure, was awarded the Community Service Award from the Travel Goods Association for its philanthropic commitment to protecting sea turtles. Pacsafe launched the Turtle Fund in 2014 ...read more

Red Wing, MN – March 27, 2017 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce it has received the “Best Debut” Award from Runner’s World’s 2017 Trail Guide for its new trail running style, the ...read more

Lake Oswego, OR, March 23, 2017 – Yakima is bringing back RackDawg, the company’s longstanding technical training event program for retailers. This proven training program, which first got its start in the 1990s, is designed for retail associates by Yakima staff members, many of ...read more

Three summer events in California, Oregon and New Hampshire help women be their sweatiest, dirtiest, happiest selves Portland, OR — Leatherman, the world’s original and largest manufacturer of high quality multi-tools that prepare people for both expected and unexpected ...read more

Boston, MA – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is proud to announce that their Women’s Duck boot received the 2017 SHAPE Sneaker Award. More than 100 submissions were received for this ...read more

Portland, OR – March 20, 2017 – Ledlenser, maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights, has signed on to support and sponsor the Pacific Crest Trail Association. Known for its superior quality lighting products to ...read more

Seattle, WA – Seattle-based MiiR, pioneer of the Product to Project™ movement where every product sold funds a trackable giving project, is inviting customers to shape its product assortment with the launch of the MiiR Lab. The MiiR Lab features new products that customers can ...read more

Portland, OR – Feb 13, 2017 – Snow Peak, the innovative outdoor lifestyle company, is pleased to announce that it has named Yuji Bando as General Manager of North American operations in Portland, OR. An avid outdoorsman and sports enthusiast, Bando spent nearly 10 years working ...read more

Portland, OR — Leatherman, the world’s original and largest manufacturer of high quality multi-tools that prepare people for both expected and unexpected challenges, journeys and adventures, has announced that Fritz Kaufman has taken on the role of vice president of manufacturing ...read more

San Francisco, CA – January 19, 2017 -Sunski, maker of stylish eyewear that combines affordability with luxury features, is pleased to announce they will be donating all sales from this Friday, January 20, 2017 to 1% For the Planet. Inspired by Patagonia’s Black Friday 100% of ...read more

Richmond, Calif. (Jan 11, 2017) – Mountain Hardwear, Inc., an outdoor industry leader in product innovation, is pleased to debut new insulated styles for Fall 2017. Building on the success of the 2016’s StretchDown Jackets, Mountain Hardwear is expanding the line with two new ...read more

Red Wing, MN – Jan. 11, 2017 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is pleased to introduce new insulated styles for Fall/Winter 17. Building on the established success of the Vasque’s insulated line, including ...read more

Boston, MA – January 6, 2017 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce that the new Alma style for women has been awarded the inaugural RANGE Radical by Design Seal of ...read more

Durham, NH– January 9, 2017 –Glerups, producers of natural wool slippers handcrafted in Denmark, is pleased to announce the introduction of an all-new Tall Boot with Rubber Sole as well the addition of a rubber sole to their heritage styles. These new styles will debut to trade ...read more

Boston, MA – January 6, 2017 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to introduce an expanded men’s and women’s footwear line for Fall 2017. Building upon previous season’s success, ...read more

Seattle, WA – December 2016 – From the urban commuter to the student on-the-go, the latest Slingsafe LX designs are the perfect combination of casual style, versatile practicality and smart security to keep belongings safe and well organized. Collection Highlights The Slingsafe ...read more

Seattle, WA – Whether travelling for business or taking the daily commute to work, Pacsafe provides stylish ways to keep gear sorted and secure. The pioneer of luggage secure mobility is unveiling styles in the Intasafe and RFIDsafe TEC series which are inspired by urban ...read more

Seattle, WA–From busy weekdays, after-work exercise, and chilled out weekends, city dwellers are always on the move. Pacsafe, the pioneer of luggage secure mobility, is introducing great styles to help bring peace of mind to active city dwellers and travelers. The Citysafe CX ...read more

Red Wing, MN – Dec. 15, 2016 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is extremely proud to announce it has appointed Joel Lee as International Sale Manager. Beginning in December, Lee will head up leadership of ...read more

Seattle-based companies partner to provide clean water and sanitation services  Seattle-based companies MiiR and Splash have launched a partnership to continue the effort to bring critical water, sanitation, and hygiene (WaSH) services to 100 percent of public schools in ...read more

Seattle, WA - Seattle-based MiiR, pioneer of the Product to Project™ movement where every product sold funds a trackable giving project, announced today it has appointed Nick MacPhee as its Chief Impact Officer. MacPhee, an experienced business and philanthropy executive, is an ...read more

Portland, OR – Ledlenser, maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights, has announced its two-year title sponsorship of The Trails In Motion Film Festival. Known for its superior quality lighting products to extend ...read more

Boston, MA – November 22, 2016 – Forsake, creators of footwear that blend comfort, performance and style through functional design and practical technology, is thrilled to partner with Geckos Adventures, a company focused on responsible travel, small groups, and big adventure, to ...read more

Red Wing, MN – Nov. 15, 2016 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is extremely proud to announce it has appointed JAM Collective as its PR and Social Media agency of record beginning December 1, 2016. JAM ...read more

FOR IMMEDIATE RELEASE Contact: Julie AthertonJAM Collectivejulie@jamcollective.net415-839-7546 Yakima Teams Up with Locally to Further Empower Local Retailers– New partnership with the online-to-offline retail platform continues the brand’s deep commitment to its brick and ...read more