Vasque Appoints JAM Collective as Communications Agency


Red Wing, MN – Nov. 15, 2016 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is extremely proud to announce it has appointed JAM Collective as its PR and Social Media agency of record beginning December 1, 2016. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships.

JAM Collective will work to collaboratively build and support Vasque’s communications strategy using traditional and emerging public relations outreach as well as heading up the brand’s social media marketing and execution.


“We couldn’t be more excited to work with JAM Collective and their team that offers creative energy for storytelling and a deep understanding of building brands. JAM is the perfect partner to help us share our heritage and next generation of products,” said George Curleigh, vice president of Vasque. “We’d also like to offer our sincere gratitude to the team at Darby Communications for all they’ve done over the last nine years.”

Founded in 1964, Vasque is a performance-based outdoor footwear brand rich in heritage and deeply rooted in the outdoors. Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on world-class fit and quality in every performance backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail.

“We are thrilled with the opportunity to work with Vasque, an incredible company with deep roots in the outdoor industry and a reputation for building the most trustworthy product for the trail,” said Julie Atherton, founder of JAM Collective. “As Vasque continues to grow, we look forward to creating unique and powerful communication strategies that introduces the brand to new markets.”

Working alongside Atherton will be JAM’s Amy May, director of outdoor at JAM, and Sara Murphy, director of digital communication, who have a combined 17 years of experience in outdoor, consumer and cause marketing.

Vasque joins the constellation of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.


About Vasque

Since 1964, Vasque has been making the best backpacking, hiking, insulated and trail running shoes on the market. Trust on the trail represents everything Vasque does, from their product design to their products performance.

About JAM Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relatio
ns and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.