MiiR Appoints JAM Collective as PR Agency

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Seattle, WAand San Francisco – May 5, 2016 - Seattle-based MiiR, pioneer of the Product to Project™ movement where every product sold funds a trackable giving project, announced today it has appointed JAM Collective as its PR agency of record. JAM Collective is a boutique agency specializing in public relations, social media and strategic partnerships.

“The team at JAM Collective offers a creative energy for storytelling and deep understanding of building brands,” says CEO and founder Bryan Papé. “They are the perfect partner for MiiR as we expand our product offering, forge new distribution channels and build awareness with conscientious consumers.”

Founded in 2010 by entrepreneur Bryan Papé, MiiR offers products with an intuitively functional and sleek design including bicycles, bags and bottles. Its giving projects provide transportation, education and clean water to those around the world lacking access. Each product sold comes with a Give Code™ that the customer may register to connect with the project and community ultimately empowered by the purchase. To date, MiiR has funded more than 55 water projects and helped provide more than 4,500 bikes to those in need in 18 countries, including the US. With the upcoming launch of the brand’s new bag line, MiiR will also help establish a high school in Buchanan Liberia. The Seattle-based company is a certified B Corp and leader in the social enterprise movement.

Julie Atherton, founder of JAM Collective, says, “MiiR is an incredible company with an incredible mission. Bryan’s passion for giving back through MiiR’s unique business model is creating a life-changing ripple effect in areas of the world stricken with poverty. The more people learn about MiiR, the more good we can do. We are excited to help tell their story.”

MiiR joins the constellation of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.

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ABOUT MiiR
Founded in 2010 by entrepreneur Bryan Papé, MiiR is the pioneer of the Product to Project™ movement, a business model where every product sold funds a trackable giving project. MiiR designs and offers intuitively functional and sleek products including bicycles, bags and bottles. Its giving projects provide transportation, education and clean water to those around the world lacking access. Each product sold comes with a Give Code™ that the customer may register to connect with the project and community ultimately empowered by the purchase. To date, MiiR has funded more than 55 water projects and helped provide more than 4,500 bikes to those in need in 18 countries, including the US. With the upcoming launch of the brand’s new bag line, MiiR will also help establish a high school in Buchanan Liberia. The Seattle-based company is a certified B Corp and leader in the social enterprise movement. www.miir.com

About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net

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