San Francisco, CA – November 5, 2015 - JAM Collective (“JAM”),a boutique agency specializing in public relations, social media and strategic partnerships, representing some of the world’s best active lifestyle, outdoor, bike and fashion brands, announced today it has been named the agency of record for Igloo Products Corp. (“Igloo Coolers” or “Igloo”). Texas-based Igloo Coolers is the #1 cooler brand in the world and has set the American standard for mobile hydration and preservation systems for almost 70 years.
“We are delighted to announce the addition of JAM Collective to the Igloo team and look forward to partnering on innovative brand campaigns and experiences,” said Candi Whitsel, Igloo Vice President, Marketing and Product. “JAM Collective is uniquely suited to represent the Igloo brand. Their ability to create compelling brand stories and authentically tailor content to various markets across all media is unparalleled.”
Since originating the cooler category in 1947, the Igloo brand has been dedicated to bringing the world coolers that take quality, innovation and attention to detail to the next level. Igloo enables the pursuit of happiness worldwide through its industry-leading product diversity and mobility that allows you to take the party, job or adventure anywhere. From industrial strength coolers with maximum ice preservation to the ultimate party tool to keep libations chilled, you can depend on Igloo when it matters most.
”Igloo is truly an iconic, American brand and the undisputed leader in coolers,” said Julie Atherton, principal of JAM Collective. “We at JAM are inspired by their commitment to enable happiness on the field, at the party, cruising the ocean and beyond. We couldn’t be more thrilled to help spread the Igloo brand promise and increase awareness of their extremely varied and advanced product line.”
About Igloo Coolers
Igloo Products Corp. is a Texas-based international designer, manufacturer and marketer of coolers and other outdoor products and housewares. Founded in 1947, Igloo originated the cooler category and remains today the number one cooler brand worldwide. For more than 67 years, the Igloo brand has been synonymous with quality, durability and innovation. Offering more than 500 different products, Igloo coolers are sold by more than 110 thousand retailer storefronts around the world. For more information, visit www.igloocoolers.com.
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Media Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Media Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Mountain Hardwear, Icebreaker, Yakima Products, Inc. and Snow Peak. www.jamcollective.net.