JAM Media Collective Named PR Agency of Record for SeaVees, Inc.


San Francisco, CA – March 5, 2015 -JAM Media Collective, a boutique agency specializing in public relations, social media and strategic partnerships, representing some of the world’s best active lifestyle, outdoor, bike and fashion brands, announced today it has been named the agency of record for SeaVees. Santa Barbara based SeaVees is a premier, heritage shoe brand inspired by the casual, coastal style of California in the 1960s adapted for today’s modern sensibilities.

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“SeaVees is rich in history and a pioneer of product that embodies timeless, effortless California style,” said Julie Atherton, founder of JAM Media Collective. “After laying dormant for nearly 40 years, SeaVees was rediscovered. We are committed to bringing awareness to and spreading excitement about this cool, heritage brand that bridges the gap between contemporary fashion and outdoor lifestyle."

Founded in 1964, SeaVees was a pioneer of the authentic, California lifestyle. Today SeaVees honors the origins of the brand with a continued pursuit of the California dream. Inspired by the coolest place on the planet during the coolest decade, each SeaVees style is derived from an influential date in 1960s California culture. SeaVees shoes are batch-made in small runs to control quality and consistency. By making modern amendments to retro-inspired styling, SeaVees is the contemporary reclamation of 1960s California style.

“We are thrilled to get Julie and her team at JAM Media Collective on board,” said Macy McGinness, VP Marketing at SeaVees. “JAM Media Collective brings the energy and expertise necessary to increase SeaVees brand awareness in the contemporary fashion market.”

About SeaVees, Inc.
Born in 1964 and rediscovered in 2010, SeaVees is a pioneer of the authentic California lifestyle. Based in Santa Barbara, CA, SeaVees honors the origins of the brand and designs premium, contemporary footwear that combines the casual, coastal style of 1960s California adapted for today’s modern sensibilities. Batch-made in small runs for superior quality, each SeaVees style carries a unique name inspired by an influential date in 1960s California culture.

SeaVees footwear can be found online at www.seavees.com and in Barney’s, J.Crew, Nordstrom and other specialty retailers across the United States. To learn more about SeaVees and its products, visit seavees.com. Follow all brand updates on Instagram (@seavees), Facebook (@SeaVees) and Twitter (@seavees).

About JAM Media Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Media Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Media Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Mountain Hardwear, Icebreaker, Yakima Products, Inc. and Snow Peak. www.jamcollective.net.