Igloo Coolers Joins REI Outessa Summit
First-of-its-kind event series offers women outdoor education, recreation
and adventure in stunning mountainous settings
KATY, Texas, and Boise, Idaho – April 28, 2016 – Igloo Products Corp. (“Igloo”) today announced its sponsorship of the REI Outessa Summit (“the Summit”) — a series of outdoor weekend getaways for women which offer authentic outdoor adventures led by professional athletes and guides. Two weekend-long events will take place in the Summit’s inaugural year. The two events will be held at Kirkwood Resort near Lake Tahoe, Calif. from Aug. 19 to 21 and Powder Mountain near Salt Lake City, Utah from Sept. 9 to 11. Registration opens to the public today.
Igloo will keep participants hydrated with water bottles and stocked with Igloo coolers at various locations during the event. The centerpiece of the activation will be the Trailmate, the ultimate all-terrain wheeled cooler and the brand’s latest product introduction. In addition to the hydration stations, a fleet of Igloo’s festive Party Bars and Party Buckets will take center stage at the firepit socials and dinners.
“We are thrilled to participate in the inaugural REI Outessa Summit series,” said Candi Whitsel, Igloo senior vice president, marketing and product management. “At Igloo, we believe that amazing things happen when people come together, and we make products for life’s celebrations—both large and small. What better way to celebrate women, friendship and connecting with the great outdoors than by partnering with the REI Outessa Summit?”
“Through the REI Outessa Summit, we are offering women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co-founder and vice president business development of the REI Outessa Summit. “We are excited that Igloo has signed on to keep our participants fueled and hydrated throughout their entire adventure.”
These weekends boast flexibility and variety. With more than 200 options available, each attendee can customize her schedule and tailor her activities to match her individual interests and skill level. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities.
Mallon added, “After three days, Outessa women will find inspiration in their peers as well as in their own new-found abilities. We want them to connect with the outdoors and each other during these unforgettable weekends.”
About Igloo Products Corp.
Texas-based Igloo Products Corp. is an international designer, manufacturer and marketer of coolers, drink containers and supporting accessories. For 69 years, the Igloo brand has been synonymous with quality, durability and innovation since originating the cooler category in 1947 and remains the number one cooler brand worldwide today. Offering more than 500 different products, Igloo products are sold by more than 110 thousand retail storefronts around the world. For more information, visit www.igloocoolers.com.
About the REI Outessa Summit
The REI Outessa Summit Events are custom-tailored outdoor weekend getaways for women offering immersive outdoor experiences, hands-on product trials, and education from professional athletes and expert guides. The first two events will be held at Kirkwood Resort near Lake Tahoe, CA from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The event series was created in collaboration with REI. Additional sponsors include: prAna, Osprey, Cannondale, BIC SUP, Petzl, Big Agnes, Trigger Point, ENO, ORU Kayak, Salomon, Nuun, Taylor Maid Farms, Goal Zero, Amy’s Kitchen, GCI Outdoors, Smarty Pants, Lagunitas, ProBar, Clif Bar, Picky Bar, Honey Stinger, Hint, Dirty Gourmet, World Peas, Tandem, Rinse, GoMacro, Stance, Native, ElliptiGO, Igloo and Dandies. To learn more about REI Outessa Summit, visit www.outessa.com. For the latest news, sign up for email updates, follow on Instagram and Twitter, and like on Facebook.