Viola, WI and Boise, ID — April 28, 2016 — GoMacro®, today announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women which offers authentic outdoor adventures led by professional athletes and guides. In its inaugural year, the two weekends will be held at Kirkwood Resort near Lake Tahoe, California, from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. Registration opens to the public today.
As part of the partnership, GoMacro will provide Outessa participants with vegan, nutritiously dense MacroBars to keep everyone fueled during a full weekend of outdoor activity. Made from only the highest quality ingredients, GoMacro’s organic, gluten-free MacroBars provide a balance of clean plant-based protein, healthy fats, and sustained energy from carbs.
“GoMacro is thrilled to support an event that encourages women to explore the outdoors,” says Jola Sonkin, CEO and co-founder of GoMacro. “I’m glad our MacroBars will keep everyone feeling great and outside longer.”
“Through the REI Outessa Summit, we are offering women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co-founder and VP business development of Eventus Outdoors, the company behind REI Outessa Summit. “We are excited that GoMacro has signed on to provide wholesome, plant-based nutrition for our participants.”
These weekends boast flexibility and variety since each attendee can customize her schedule, although choosing classes might be the biggest challenge as more than 200 options exist. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities.
Mallon added, “After three days, Outessa women will find inspiration in their peers as well as in their own new-found abilities. We want them to connect with the outdoors and each other during these unforgettable weekends.”
Starting on a small organic family farm in 2004, GoMacro is an internationally distributed vegan food company that believes in the pursuit of thoughtful food choices and clean eating. Sourcing only the highest quality plant-based ingredients from the top organic and non-GMO certified growers, GoMacro has maintained a steadfast commitment the company’s roots in farm, family, and ingredients. GoMacro’s award-winning MacroBars and recently launched Thrive Bars are produced in Viola, Wisconsin, near the GoMacro family farm. For additional product information and more about our story, please visit GoMacro.com or call 1-800-788-9540. Find us on social media at @GoMacro.
About REI Outessa Summit
REI Outessa Summit events are custom-tailored outdoor weekend getaways for women offering immersive outdoor experiences, hands-on product trials, and education from professional athletes and expert guides. The first two events will be held at Kirkwood Resort near Lake Tahoe, CA from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The event series was created by Eventus Outdoors in a collaboration with REI, the national specialty outdoor retailer. Additional sponsors include: prAna, Osprey, Cannondale, BIC SUP, Petzl, Big Agnes, ENO, ORU Kayaks, Salomon, Trigger Point, Taylor Maid Farms, Stance, Goal Zero, GCI Outdoors, Nuun, Laugnitas, Smarty Pants, Amy’s Kitchen, ProBar, GoMacro, Clif, Picky Bar, Honey Stinger, Hint, World Peas, Rinse and Dirty Gourmet. To learn more about REI Outessa Summit, visit www.outessa.com. For the latest news, sign up for email updates, follow on Instagram and Twitter, and like on Facebook.