Northfield, Vt. (April 27, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L Gore & Associates where he was tasked with strategic business development for 15 years.
“As we commit to continuing substantial growth in our current channels and categories, Darn Tough is also looking to the future and where the brand will go next,” states Ric Cabot, Darn Tough Vermont President and CEO. “When Mark approached us about the new position within the senior management team, we saw the pieces all come together. His experience, entrepreneurial spirit and passion for the outdoors make him a perfect fit for Darn Tough.”
In his new role Yardley will be responsible for all aspects of the sales organization from planning, monitoring and reporting, to recruiting, training and managing. In addition to maintaining and growing key customer relationships, Yardley will be developing strategy to expand Darn Tough’s market share within both domestic and international markets.
“The strength and continuous growth of the Darn Tough brand has been inspiring, to say the least,” states Yardley. “I am thrilled to join such a hardworking team and am looking forward to helping to continue to drive sales growth across all categories.”
In his free time, Mark enjoys all things outdoors. An avid cyclist, backcountry wanderer and snowboarder his personality and passion for the environment, will fit in perfectly with the Darn Tough Vermont team.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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