Darn Tough Vermont Introduces New Spring 2017 Collection

Author:
Updated:
Original:
Darn Tough Vermont Logo

- From tribal designs to luxurious new yarns, the new spring collection delivers on global trends -

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, styles and designs in its fresh, new spring 2017 offering. From redefining the bike category with innovative constructions to infusing luxurious, light-weight yarns into their lifestyle collections, Darn Tough is building on the cornerstones of the brand – uncompromised comfort, durability and fit – and bringing a dynamic new collection to market next spring.

“Our team continues to innovate across the board – not only in sock design, but also in construction that’s specific to end use. And we’ve developed a soft new proprietary light-weight yarn as well. It has a very soft hand but is still Darn Tough in every way. We’ve used it throughout much of our men’s and women’s lifestyle collections for Spring 17,” states Ric Cabot, Darn Tough Vermont President and CEO. “We also took on the task of building the ultimate bike sock, ensuring that it meets all the performance expectations of serious road and offroad riders alike. I believe the spring 2017 collection is one of the most sophisticated and complete launches we’ve had at Darn Tough.”

Trend: Increased Participation in Traditional Sports

DarnTough_WsGraphicStripe

After a very successful launch of the Vertex Running Series in spring 2016, Darn Tough took the same thorough look at the cycling space and created a new bike sock specifically for riders seeking performance. The new bike collection consists of 10 styles with various heights. The collection touts absolute maximum ventilation with multiple anatomic mesh panels, each targeting specific sweat zones with varying stitch density (MSRP $16-$19). The socks have built-in arch support so there’s no slipping, bunching or blisters. When it came to colorways and patterns, Darn Tough looked at the upcoming spring 2017 bike gear to make sure the socks would complement the market’s overall look.

Trend: Global and Travel Influences on Design

DarnTough_WsWanderingStripe

Pulling inspiration from global travel, Darn Tough introduces tribal and aboriginal-inspired designs and patterns. A great example is the new women’s Wandering Stripe sock (MSRP $20).  Consumers continue to blur the lines between outdoor activities and simply enjoying time outside and Darn Tough hiking socks are as equally at home on the trail as they are in town.

Trend: Living the (Outdoor) Lifestyle

Picture1

As consumers look to jam more into their day with plans that can change on a dime, they’re looking for gear and apparel that can change with them. Versatility is key when it comes to performing in a multitude of scenarios and various weather conditions. Darn Tough’s solution is the Spur sock, their first light cushion boot sock (MSRP $22). Designed for the urban life, the Spur offers a sleek silhouette with cushion underfoot and no where else – perfect for an evening on foot or the morning commute.

Trend: Men’s Expression of Style

DarnTough_MsDiceSock

As men continue to embrace fashion and look for opportunities to express their personal style, Darn Tough’s new Elemental Collection (MSRP $20) offers a trend-right solution. With three unique designs: McFly, Dice and Compass, the socks offer pops of color on the cuff, heel and toe. Made with Darn Tough’s new proprietary light-weight Merino wool yarn for a luxurious hand-feel, these socks are durable enough for a hike, but sophisticated enough for the office.

Trend: Sophisticated Consumers Looking for Luxury

1678_Taupe

Consumers are asking for a more luxurious feel and look when it comes to their apparel and accessories, especially in active fabrics. To achieve this within their lifestyle collections, Darn Tough has developed a new proprietary, lightweight yarn that’s extremely soft to the touch. This is found in both the women’s – such as the Woodland Creatures(MSRP $20) - and men’s lifestyle collections.

These sock styles and many others will debut at the Summer Market Outdoor Retailer show in Salt Lake City, UT, August 3 – 6, 2016 (booth #BR 417).

About Darn Tough Vermont: 

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in seven active wear categories including Ski/Ride, Hike/Trek, Run, Bike, Lifestyle, Hunt and Work for Men, Women and Kid’s – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, the Darn Tough mission is simple – create the world’s best socks and stand behind them unconditionally. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com. 

# # #

Related

Darn Tough Vermont Logo

Darn Tough Vermont Appoints Mark Yardley Vice President of Sales

Northfield, Vt. (April 27, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L ...read more

darntough_badge

Darn Tough Vermont Continues to Inhale Market Share

Northfield, VT. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce it has again achieved high double-digit growth, this time during the second quarter of 2016. Darn Tough points to ...read more

darntough_badge

Darn Tough Vermont First Quarter Earnings Up 20 Percent

Northfield, Vt. (May 5, 2016) -- Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce first quarter earnings have grown 20 percent year-over-year. The double-digital growth reflects ...read more

darntough_badge

Improving on Perfection: Darn Tough Vermont Continues Exceptional Growth

Northfield, Vt. (October 27, 2015) – Continuing its run of significant double-digit growth quarter over quarter, Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, maintains pace for the third quarter of ...read more

Darn Tough Vermont Logo

Darn Tough Vermont Stockpiles Market Share – Up 22%

Darn Tough Vermont Stockpiles Market Share – Up 22%Massive gains in key categories drives unrelenting growth Northfield, VT. (October 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues ...read more

Darn Tough Vermont Logo

Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record

Boulder, Co. – Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn ...read more

STANLEY_Marketing_Lockup_  Translucent background

Toughest of the Tough: Stanley Brand Introduces Master Series for Spring 2017

SEATTLE, WA (July 20, 2016) – After creating the stainless steel, vacuum insulated category over 100 years ago, Pacific Market International’s (PMI) STANLEY brand will reset the industry standard for thermal retention and durability with the introduction of the Master Series for ...read more

DT Logo Classic CMYK

Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in ...read more

darntough_badge

Darn Tough Vermont Grows Over 50 Percent in 2015 And Prepares For More In The Coming Year

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces 2015 annual earnings have increased by 52 percent year-over-year. Equally significant, Darn Tough has been able to ...read more