The REI Outessa Summit offers a weekend of memorable adventure experiences for women led by professional athletes and guides. In its inaugural year, the first two weekends will be held at Kirkwood Resort near Lake Tahoe, California, from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. Registration for both events is now open.
These weekends boast flexibility and variety since each attendee can customize her schedule, although choosing classes might be the biggest challenge as more than 200 options exist. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities.
The event series was created by Eventus Outdoors in collaboration with REI, the national specialty outdoor retailer and consumer co-op, which is the title and presenting sponsor.
Eventus Outdoors tapped the team at JAM Collective to oversee social media and manage public relations for the first-of-its-kind event series for women.
“JAM Collective is known for its longstanding relationships in the outdoor industry, its expertise in social media and PR, and for both thinking strategically and managing the minutia. We knew they would be the perfect partner to launch REI Outessa Summit,” says Julia Stamps Mallon, co-founder and VP business development of Eventus Outdoors.
Julie Atherton, founder of JAM Collective, says, “When we first learned about the REI Outessa Summit, the whole JAM Collective team was drawn to the inspiring concept and the adventurous weekend getaways. We couldn’t wait to start promoting it knowing it was going to be a special experience for so many women who want to recharge in the outdoors.”
Eventus Outdoors joins the family of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, Leatherman, Miir, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak.
About REI Outessa Summit
The REI Outessa Summit Events are custom-tailored outdoor weekend getaways for women offering immersive outdoor experiences, hands-on product trials, and education from professional athletes and expert guides. The first two events will be held at Kirkwood Resort near Lake Tahoe, CA from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The event series was created in collaboration with REI. Additional sponsors include: prAna, Osprey, Cannondale, BIC SUP, Petzl, Big Agnes, Trigger Point, ENO, ORU Kayak, Salomon, nuun, Taylor Maid Farms, Goal Zero, Amy’s Kitchen, GCI Outdoors, SmartyPants Vitamins, Lagunitas, ProBar, Clif Bar, Picky Bar, Honey Stinger, Hint, Dirty Gourmet, World Peas, Tandem, Rinse, GoMacro, Stance, Native, ElliptiGO, Igloo and Dandies. To learn more about the REI Outessa Summit, visit outessa.com. For the latest news, sign up for email updates, follow on Instagram and Twitter, and like on Facebook.
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net