LifeStraw to provide water, hydration stations at first event series offering women outdoor education, recreation and adventure in stunning mountain setting
LAUSANNE, Switzerland and BOISE, Idaho (Aug. 16, 2016) - LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women who haven’t spent a lot of time outdoors, providing authentic adventures led by professional athletes and guides. In its inaugural year, the two weekends will be held at Kirkwood Resort near Lake Tahoe, Calif., Aug. 19-21, and Powder Mountain near Salt Lake City, Utah, Sept. 9-11. Registration is currently open.
As part of its sponsorship, LifeStraw will provide water and hydration filters at every event, while educating and hosting product demonstrations for more than 500 women over the course of three days.
“The Outessa Summit is an ideal opportunity for women to experience the outdoors in a nurturing environment,” said Alison Hill, managing director for LifeStraw. “Guests will experience equipment from iconic outdoor brands, learn about best practices and interact with outdoor professionals. We look forward to introducing more consumers to the LifeStraw family and are honored to be part of this event.”
“Through the REI Outessa Summit, we are providing women the opportunity to try something new and experience some unforgettable outdoor adventures,” said Julia Stamps Mallon, co-founder and VP of business development for the REI Outessa Summit. “We are pleased that LifeStraw is joining this event and sharing its important messaging regarding safe, convenient hydration.”
These weekends boast flexibility and variety since each attendee may customize her own schedule, although choosing classes might be the biggest challenge as more than 200 options exist. Camping, backpacking, kayaking, outdoor cooking, mountain biking, paddle boarding, rock climbing, yoga, hiking and trail running are some of the offered activities.
Mallon added, “After three days, Outessa women will find inspiration in their peers as well as in their own new-found abilities. We want them to connect with the outdoors and each other during these unforgettable weekends.
LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries, and the technology has been time-tested in some of the harshest environments and humanitarian emergencies since then. Today LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday personal use. LifeStraw is sold in North America through LifeStraw’s exclusive partner, EarthEasy, and can be purchased in retail stores or online at www.lifestraw.com.
About the REI Outessa Summit
The REI Outessa Summit Events are custom-tailored outdoor weekend getaways for women offering immersive outdoor experiences, hands-on product trials, and education from professional athletes and expert guides. The first two events will be held at Kirkwood Resort near Lake Tahoe, CA from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. The event series was created in collaboration with REI. Additional sponsors include: prAna, Osprey, Cannondale, BIC SUP, Petzl, Big Agnes, Trigger Point, ENO, ORU Kayak, Salomon, nuun, Taylor Maid Farms, Goal Zero, Amy’s Kitchen, GCI Outdoors, SmartyPants Vitamins, Lagunitas, ProBar, Clif Bar, Picky Bar, Honey Stinger, Hint, Dirty Gourmet, World Peas, Tandem, Rinse, GoMacro, Stance, Native, ElliptiGO, Igloo, Dandies, West Side Wines, LifeStraw, Leatherman and TomTom. To learn more about the REI Outessa Summit, visit outessa.com. For the latest news, sign up for email updates, follow on Instagram and Twitter, and like on Facebook.