Kristen Bujold
adidas Outdoor Sponsors Seventh Annual Aspen Backcountry Marathon Aug. 12 in Partnership with City of Aspen
Los Angeles - May 31, 2017 adidas Outdoor, the athletic brand in the outdoors, today announced it will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year. Athletes will run ...read more
Lifestraw and American Red Cross Stress Importance of Safe Drinking Water During Disasters
Brand Licensing Partnership Formed to Develop Co-Branded Water Filtration Products LAUSANNE, Switzerland (May 23, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced a brand licensing ...read more
adidas Outdoor Debuts Urban Outerwear Collection at Outdoor Retailer Winter Market 2017
Jackets and Parkas Combine adidas’ Contemporary Fashion Approach and adidas Outdoor’s Performance Attributes LOS ANGELES (Jan. 10, 2017) – adidas Outdoor, the athletic brand in the outdoors, announces the launch of its urban outerwear, street fashion collection including parkas ...read more
Adidas Outdoor Athlete Don Bowie Attempts Five Documented Speed Ascents in Six Months
Outdoor Enthusiasts Invited to Follow Bowie’s Journey Through his Website, Facebook and Instagram LOS ANGELES (Sept. 20, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announces its athlete, alpinist Don Bowie, 46, will attempt five documented speed ascents ...read more
adidas Outdoor Sees More Than Sixty Percent Increase in Sales for Trail Running Footwear Year-to-Date in Pre-Orders
2016 Sponsorships of the Aspen Backcountry Marathon & Half Marathon this Month, and Grand Traverse Mountain Bike & Run, Show Continued Support in Category LOS ANGELES (Aug. 31, 2016) – adidas outdoor, the athletic brand in the outdoors, today announced its pre-order sales for ...read more
Microban Introduces Scentry for Polymers, Odor Capture Technology, for Outdoor Gear
Odor-Free Recycled-Content Plastics Now Available for Camping Accessories, Backpacks, Footwear and Outdoor Storage HUNTERSVILLE, N.C. (Aug., 17, 2016) – Building upon the successful launch of Scentry® for Textiles, an odor capture product platform engineered for apparel and ...read more
LifeStraw Sponsors REI Outessa Summit August/September 2016
LifeStraw to provide water, hydration stations at first event series offering women outdoor education, recreation and adventure in stunning mountain setting LAUSANNE, Switzerland and BOISE, Idaho (Aug. 16, 2016) - LifeStraw, a global leader in developing innovative filtration ...read more
adidas Outdoor Expands Ultra-Lightweight Offerings for Fast Paced Activities for Spring/Summer 2017 Apparel
Key Styles Include the Agravic Alpha Shield Hoodie, Agravic Wind Shirt and Terrex Agravic Shorts. Total Combined Weight for all Three Models, 9.2-ounces for Women and 10.8-ounces for Men LOS ANGELES (Aug. 1, 2016) – adidas Outdoor, the athletic brand in the outdoors, showcases ...read more
New LifeStraw Go Water Bottle with Two-Stage Filtration Arrives at Retail June 1 - In Time for Summer Recreation, Travel and Everyday Hydration
LifeStraw expands global health initiative, Follow the Liters, to India, providing 8,000 school children with safe drinking water LAUSANNE, Switzerland (June 1, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking ...read more
Microban Receives bluesign Approval for ZPTech Technology, Wide-Spectrum Antimicrobial for Textiles
HUNTERSVILLE, N.C. (May 16, 2016) – Microban® International Ltd., the global leader in textile odor control and prevention, today received bluesign® approval for its ZPTech™ technology, a wide-spectrum antimicrobial for textiles. Microban’s ZPTech technology is not only ...read more