Los Angeles - May 31, 2017adidas Outdoor, the athletic brand in the outdoors, today announced it will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year. Athletes will run ...read more
Brand Licensing Partnership Formed to Develop Co-Branded Water Filtration ProductsLAUSANNE, Switzerland (May 23, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced a brand licensing ...read more
Jackets and Parkas Combine adidas’ Contemporary Fashion Approach and adidas Outdoor’s Performance AttributesLOS ANGELES (Jan. 10, 2017) – adidas Outdoor, the athletic brand in the outdoors, announces the launch of its urban outerwear, street fashion collection including parkas ...read more
Outdoor Enthusiasts Invited to Follow Bowie’s Journey Through his Website, Facebook and InstagramLOS ANGELES (Sept. 20, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announces its athlete, alpinist Don Bowie, 46, will attempt five documented speed ascents ...read more
2016 Sponsorships of the Aspen Backcountry Marathon & Half Marathon this Month, and Grand Traverse Mountain Bike & Run, Show Continued Support in CategoryLOS ANGELES (Aug. 31, 2016) – adidas outdoor, the athletic brand in the outdoors, today announced its pre-order sales for ...read more
Odor-Free Recycled-Content Plastics Now Available for Camping Accessories, Backpacks, Footwear and Outdoor StorageHUNTERSVILLE, N.C. (Aug., 17, 2016) – Building upon the successful launch of Scentry® for Textiles, an odor capture product platform engineered for apparel and ...read more
LifeStraw to provide water, hydration stations at first event series offering women outdoor education, recreation and adventure in stunning mountain setting LAUSANNE, Switzerland and BOISE, Idaho (Aug. 16, 2016) - LifeStraw, a global leader in developing innovative filtration and ...read more
Key Styles Include the Agravic Alpha Shield Hoodie, Agravic Wind Shirt and Terrex Agravic Shorts. Total Combined Weight for all Three Models, 9.2-ounces for Women and 10.8-ounces for MenLOS ANGELES (Aug. 1, 2016) – adidas Outdoor, the athletic brand in the outdoors, showcases its ...read more
LifeStraw expands global health initiative, Follow the Liters, to India, providing 8,000 school children with safe drinking waterLAUSANNE, Switzerland (June 1, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking ...read more
HUNTERSVILLE, N.C. (May 16, 2016) – Microban® International Ltd., the global leader in textile odor control and prevention, today received bluesign® approval for its ZPTech™ technology, a wide-spectrum antimicrobial for textiles.Microban’s ZPTech technology is not only effective ...read more