LifeStraw expands global health initiative, Follow the Liters, to India, providing 8,000 school children with safe drinking water
LAUSANNE, Switzerland (June 1, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is introducing a new LifeStraw Go water bottle on June 1. It utilizes a two-stage filtration process which removes bacteria and protozoa to make microbiologically contaminated water safe to drink, while also reducing organic chemicals, chlorine and bad taste. The new LifeStraw Go bottle comes in five colors to appeal to a variety of user preferences. It’s available at retail locations throughout North America, including REI, and online at www.lifestraw.com. The suggested retail price is $49.95.
The new LifeStraw Go is engineered for a broad range of activities, from hiking, running and traveling to everyday use at work, home or the gym. Users can express their personal style by choosing their water bottle in pink, purple, grey, green or blue. LifeStraw Go weighs less than eight ounces and holds 22 ounces of filtered water that meets stringent US EPA standards. It features a flip top bite valve and carabiner, is BPA free, contains no chemicals, and raw materials meet US FDA regulations.
“The new LifeStraw Go bottle is an evolution of the original LifeStraw Go. It has enhanced functionality in that it also reduces chlorine, organic chemicals and bad taste,” said Alison Hill, LifeStraw’s managing director. “Bottles with filters are a fast growing market because of increasing concerns about the quality of water in the U.S. Our goal is to provide products people can integrate into their daily lives, feeling secure about the water they drink because they’re using a brand they trust.”
LifeStraw Go uses a two-stage filtration process. Stage one is a hollow fiber membrane that removes 99.9999 percent of bacteria (E. coli and salmonella), 99.9 percent of protozoa (Giardia, Cryptosporidium, etc.), and reduces turbidity by filtering particulate matter larger than 0.2 microns. Stage two is an activated carbon capsule that reduces chlorine, organic chemical matter (like herbicides and pesticides), and bad taste. The hollow fiber membrane will filter up to 264 gallons throughout its life, while the carbon capsule will filter 26 gallons. Replacements for both will be available in July.
Coinciding with the product launch, LifeStraw is expanding its global Follow the Liters program that provides safe drinking water to school children in developing countries. Through this humanitarian initiative, for each LifeStraw purchased, one school child in a developing community receives safe drinking water for an entire school year. In May, the latest Follow the Liters campaign was launched in Alwar, India. The new LifeStraw Go bottles were used by 44 LifeStraw staff and volunteers during the campaign. The LifeStraw team brought high-volume LifeStraw Community purifiers to 33 schools they visited in two days, to provide safe water to 8,000 school children. Previous Follow the Liters campaigns have provided 361,000 school children in Kenya with safe water.
LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries, and the technology has been time-tested in some of the harshest environments and humanitarian emergencies since then. Today LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday personal use. LifeStraw is sold in North America through LifeStraw’s exclusive partner, EarthEasy, and can be purchased in retail stores or online at www.lifestraw.com.