Jackson, Wyo., May 2nd, 2016 – Croakies, the manufacturer of industry-leading outdoor retention products, is excited to announce its inaugural Everyday Adventurers team roster. The team, which is comprised of a select group of athletes and influential professionals from the outdoor, team sports, and water sports industries, along with a hand-picked group of influential consumers selected through Croakies digital application process, will offer an additional avenue for the brand to engage its ever-growing consumer base through organic digital content, product testing, and associated outreach opportunities.
The launching of the brand’s first ambassador program coincides with Croakies’ recent announcement of its multi-channel “Everyday Adventures” campaign, which Croakies describes as a campaign focused on, “celebrating the adventurer in all of us.”
In addition to supporting Croakies’ marketing efforts and representing the brand in their respective communities, Croakies’ Everyday Adventurers will help guide brand and product development through real-time product feedback and the use of Croakies’ wide range of products in support of their ongoing adventures.
“I’m thrilled to be teaming up with Croakies for the launch of their Everyday Adventurers program,” stated Josh Brown, NFL Pro Bowl Kicker with the New York Giants. “When I’m not playing football, I spend as much time as possible enjoying the outdoors - like taking my daughter camping in my newly restored ’68 Bronco - so teaming up to support a campaign devoted to celebrating everyday adventures, while putting Croakies’ great mix of products to the test, is a perfect fit.”
2016 Croakies Everyday Adventurers:
Sage Donnelly (Carson City, NV) – Whitewater Kayaker & Jr. Freestyle World Champion
Tyler Eifert (Fort Wayne, IN) – NFL Tight End, Cincinnati Bengals
Parker Smith (Bozeman, MT) – Fly Fishing Outfitter
Meghan Young (Seattle, WA) – Marketing and Development Professional
Jamie Finlayson (Squamish, BC) – Rock Climber and Carpenter
Josh Brown (Woodinville, WA) – NFL Kicker, New York Giants
Forrest McCarthy (Jackson, WY) – Research Scientist & Polar/Mountain/River Guide
Gregg Treinish (Bozeman, MT) – Founder of Adventurers and Scientists for Conservation
Zach Doleac (Seattle, WA) – Photographer
Robert “Wingnut” Weaver (Santa Cruz, CA) – Longboard Surfing Icon & Private Surf Guide
Ben Hayden (Navajo Dam, NM) – Lodge Manager & Fly Fishing Guide
Kasey Keller (Mercer Island, WA) – Soccer Analyst & Former US National Team Goalkeeper
“The announcement of our first Everyday Adventurers team is an exciting next step in aligning our marketing efforts with the activities of our consumers. We’re looking forward to supporting and celebrating the various adventures of this exceptional group as they put our wide range of products to the test every day,” stated John Krisik, Croakies President.
To get to know Croakies’ team of Everyday Adventurers, please visit croakies.com/community/everyday-adventurers/. To learn more about Croakies’ latest collection of eyewear retainers and lifestyle accessories, and to stay up to date on Croakies’ news, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in Jackson Hole, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies.
Chris McCullough – Croakies VP of Marketing – firstname.lastname@example.org