PrimaLoft, Inc. Announces New Sales Leadership for Americas and Europe


LATHAM, N.Y., (May 5, 2016) – PrimaLoft, Inc. (, the world leader in providing comfort solutions with high-performance insulations and fabrics, recently promoted Chris Humphris to Director of Sales Americas. Humphris has worked at PrimaLoft in the role of European Sales Manager since 2014 and more than a decade as PrimaLoft sales agent for UK and Scandinavia.

Humphris has over 15 years of selling experience in fabrics and insulation. As a truly passionate textile specialist and outdoor athlete, his experience covers outdoor performance apparel, as well as fashion. Chris and his family will be relocating to the US over the next several months. The position is based at the global headquarters in Latham (New York) and will report to Mike Joyce (CEO).

Stefan Brandt will be promoted to European Sales Manager, based in the European Headquarters in Taufkirchen, Germany, near Munich, reporting to Jochen Lagemann (Managing Director Europe & Asia). Brandt has served as Territory Sales Manager for Austria, Switzerland and Southern Germany for one year and will continue this commitment.

Brandt, a passionate outdoor and sports enthusiast, has 20 years of sales and marketing experience in functional textiles and ingredient branding with companies like Sympatex, Gore, Sioen, Bayer in technical, medical, automotive, sports and outdoor markets.

“Chris and Stefan have the experience, strategic acumen, network and reputation in our industries, as well as the intercultural and interpersonal skills to successfully lead our sales teams in America and Europe,” says Mike Joyce, president and CEO of PrimaLoft. “We are pleased to have this talent within our organization look forward to their leadership in their new roles.”

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About PrimaLoft, Inc.

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit, and follow PrimaLoft on Facebook, Twitter and Instagram.

PrimaLoft®, Feel the Performance™

Press Contact:

PrimaLoft - Ken Fisk - - 518-213-9073



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