PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has announced the addition of another staff member for the European market. Christine Barth is set to take over the new role of Sales and Marketing Territory Manager for Austria, Switzerland and Southern Germany.
Due to PrimaLoft’s extraordinary growth in recent years, Christine Barth will take on this new position within the company beginning July 7, 2014. She will be responsible for manifesting and expanding engagement with the PrimaLoft® brand in the regions of Austria, Switzerland and parts of southern Germany in the sports/outdoor, fashion, accessories, footwear, work wear and military industries. Barth will report to the European Sales Manager Chris Humphris. Barth brings with her a wealth of experience from the outdoor industry, working for such well-known brands as The North Face and Norrona, where she served as sales and marketing manager for the last six years developing the southern Germany and Austrian markets. She also has extensive ingredient branding expertise from her time at W. L. Gore & Associates and is a passionate outdoor athlete in her private life, favoring ski touring and activities such as mountain biking and road cycling.
“We are delighted to announce Christine Barth as another highly-skilled newcomer to the PrimaLoft® team. Christine has many years of experience, both in sales and marketing from a brand customer perspective in ingredient branding and on the retail side. Coupled with her excellent industry network, she has the ideal tools with which to further deepen our relationships with our strategic brand partners in her new region,” said Jochen Lagemann, Managing Director for Europe and Asia.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information, visitwww.PrimaLoft.com, and follow PrimaLoft® onFacebook andTwitter.
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