PRIMALOFT® ANNOUNCES THIRD “COAT SWAP” AT ORSM 2016, BENEFITTING VOLUNTEERS OF AMERICA, UTAH
Retailers Exchange Gently Used Outerwear for New PrimaLoft® Gold Insulation Active Vest
SALT LAKE CITY (July 6, 2016) – For the third year in a row, PrimaLoft® (www.primaloft.com), the world leader in comfort solutions and high-performance insulations and fabrics, will host its Retailer Coat Swap August 3-4 at Outdoor Retailer Summer Market 2016, while supplies last. Retailers are asked to bring gently used outerwear to the PrimaLoft booth in exchange for a new PrimaLoft® Gold Insulation Active Vest. PrimaLoft is donating the outerwear to Salt Lake City’s Volunteers of America, Utah, a human services nonprofit organization providing programs addressing homelessness, substance abuse, mental illness, and domestic violence.
The PrimaLoft Gold Active Vest is a breathable, insulated vest featuring 60g PrimaLoft® Gold Insulation Active, in both men and women’s styles. PrimaLoft® Gold Insulation Active regulates the comfort level during intense aerobic activity, while providing performance without compromise in a wide range of conditions. This bluesign® approved insulation is durable enough to pair with highly breathable, stretch shell and liner fabric
s without losing the softness, packability, and best-in-class wet-weather performance expected from PrimaLoft insulation. PrimaLoft® Gold Insulation Active will launch in products made by L.L. Bean, Browning, Marmot, Merrell, Under Armour, Filson, and Scott USA for their Fall 2016 collections.
“The outerwear swap enables us to join forces with retailers to give back to the city that hosts Outdoor Retailer each year,” said
Mike Joyce, PrimaLoft president and CEO. “With this
charitable initiative, those in need will be able to live more comfortably as the weather turns cooler. We have seen great participation with this initiative previously and look forward to a strong response this year.”
“We are so happy PrimaLoft chose Volunteers of America, Utah to be the recipient of this much needed outerwear,” said Kathy Bray, president and CEO of Volunteers of America, Utah. “This donation will help our homeless clients stay comfortable during the summer and upcoming fall/winter season.”
Qualified retailers are invited to bring a gently used outerwear garment to
the PimaLoft booth #40043. In return for their garment, retailers will receive a limited edition PrimaLoft® Gold Insulation Active Vest in the
gender and size of their choosing.
About Volunteers of America, Utah
Volunteers of America, Utah is the charity that always steps forward to help the most vulnerable individuals struggling with addiction, mental illness, and homelessness. For over 119 years, we have taken on the most difficult tasks to help the most underserved. At Volunteers of America, we are more than a nonprofit organization. We are a ministry of service that includes nearly 150 paid, professional employees dedicated to helping those in need rebuild their lives and reach their full potential. In Utah, we operate four key programs including our VOA’s Homeless Outreach Program, VOA’s Adult Detoxification Program, VOA’s Homeless Youth Resource Center, and VOA’s Cornerstone Counseling Center. Through these programs in Utah, Volunteers of America touches the lives of 8,000 people per year and brings over 1,600 volunteers to the joy of service. Our work touches the mind, body, heart — and ultimately the spirit — of those we serve, integrating our deep compassion with highly effective programs and service. Learn more about VOAUT at http://www.voaut.org/.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™
Contact: Jason Silva, CGPR
781-639-4924, Ext. 118