FOND OF BAGS Chooses The Mountain Lab as Partner in the U.S.A.


The Mountain Lab will handle the Sales, Marketing and Distribution for the German Company, FOND OF BAGS in U.S.A

Mammoth Lakes, CA: FOND OF BAGS of Cologne, Germany has chosen to work with The Mountain Lab to bring their portfolio of bag lines to the U.S.A. Already much beloved in Europe, the full range of brands including ergobag, satch, Affenzahn and pinqponq will now be offered in the States thanks to The Mountain Lab which will lead all sales, marketing, and distribution to retailers and consumers. This includes business operations such as warehousing, distribution, customer service, sales and marketing as well as managing sales representation.

FOND OF BAGS chose The Mountain Lab not just for their ability to bring quality, premium brands to market successfully, but also for their continued skill finding and implementing creative solutions in a challenging market environment.

“We are so pleased to have found a like-minded and agile company with which to work in the US,” says Florian Michajlezko, founder of FOND OF BAGS. “The Mountain Lab team has decades of proven intelligence within the diverse specialty retail environments and strong relationships in boutique, outdoor and lifestyle channels. Their like-mindedness, style and capacity to serve the American Market

“FOND OF BAGS exemplifies the type of brand partner that gets us excited,” says The Mountain Lab President Scott McGuire. “They have helped redefine product categories with tremendous success, they have a company culture that embraces an amicably and transparent environment and they work to ensure that their corporate responsibility is embraced through every part of their process” This video from a team trip to Vietnam is a prime example of the company culture.

“Sales representation has already been secured with independent agencies across key markets in the North East, Mid-Atlantic, Great Lakes and Pacific Northwest,” added Rick Saez, Sales Manager for The Mountain Lab. “However we are still looking for representation in the other territories with agencies that share and embrace the Fond of bags values”.

FOND OF BAGS began in 2010 with the ergobag line and has since grown to offer bags from baby to business that are steeped in quality, function, design and responsible manufacturing practices. In 2011 and 2013 they were honored with the Red Dot Design Award, and in 2012 were prize-winners in "Germany – Land of Ideas" and in the "enable2start" business plan competition, and finalists for the "Deutscher Gründerpreis" German start-up award. In 2015 awards continued with the "German Design Award" for the satch brand and in 2015 the "Beste neue Marke" best new brand award for the ergobag.

For more information about FOND OF BAGS click here and for more information about The Mountain Lab click here or email Shannon(at)


AKU logo

AKU chooses The Mountain Lab as partner to drive U.S. business

AKU chooses The Mountain Lab as partner to drive U.S. business A partnership of Italian craftsmanship and American integrity create a solid business plan. Mammoth Lakes, CA: The Italian mountaineering, hiking, trekking and lifestyle footwear brand AKU has chosen to partner with more

David de Rothschild

A Collaboration between Humans and Nature Begins with a Partnership between Schoeller and The Lost Explorer Founder, David de Rothschild

The Lost Explorer, and its founder David de Rothschild has embarked on a long-term partnership with Schoeller Textil AG that will include much collaboration. Mr. de Rothschild has also agreed to be Schoeller’s eco-ambassador with the goal of invigorating and strengthening the more

schoeller logo

Schoeller Textil USA Welcomes Fawn Knadler as West Coast Sales Manager

Schoeller Textil USA welcomes Fawn Knadler as West Coast Sales Manager Schoeller Textil USA continues to support the global growth of Schoeller AG with the addition of a West Coast Sales manager based in Seattle, WA. Sevelen, Switzerland/Newburyport, MA- Schoeller Textil U.S.A. more


The Mountain Lab Taps Shannon Walton as Brand and Creative Manager

Mammoth Lakes, CA, - May 17th, 2016. Shannon Walton will join The Mountain Lab as Brand and Creative Manager. Walton brings with her a breadth of experience including a decade in the textile industry as a PR and Marketing expert and a brand building consultant.  Shannon has more

Hydro Flask

Hydro Flask CEO Scott Allan Named Finalist for EY Entrepreneur Of The Year® 2015 Award in the Pacific Northwest

Bend, OR (April 30, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, announced that CEO Scott Allan is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the Pacific Northwest Region. This prestigious award recognizes more


EY announces Hydro Flask CEO Scott Allan is an EY Entrepreneur Of The Year® 2015 Award winner in the Pacific Northwest

Bend, OR (June 8, 2015) – EY today announced that CEO Scott Allan of Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—received the EY Entrepreneur Of The Year® 2015 Award in the Retail and Consumer Products category in the Pacific more

MS Logo_HiRes

Mountainsmith Debuts Mountain Dome Tents and J-Zip Sleeping Bags at Summer OR

Golden, CO (July 14, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will debut the Mountain Dome series of tents alongside their new collection of J-Zip sleeping bags, at Summer Outdoor Retailer. Innovative and built for rugged more

Mountainsmith Logo Lo Res

Mountainsmith Named Big City Mountaineers Corporate Partner

Golden, CO (July 11, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces their renewed partnership of Big City Mountaineers, a Golden, CO based organization focused on mentoring under-served urban youth through wilderness more

TNP Logo

The New Primal Artisanal Meat Snacks Partners with Groundswell PR

Charleston, SC – The New Primal, the most responsible company in the meat snack business, announced that it is partnering with public relations firm Groundswell PR to represent its free-range, grass-fed, gluten free, hormone and antibiotic-free jerky products. The craft snack more